Program overview Program structure Admission criteria After your degree
Marketing is the art of persuasion: how to convey ideas, manage buzz and create desire. You persuade people to do things like: buy a car or vote for a politician. And it doesn’t matter if you sell smart phones or sustainable living, you’ll learn the strategies, tactics and measurements behind influencing consumer choices.
During your degree, you develop decision-making skills, exercise your creative mind and study consumer behaviour. You’ll also:
John Molson School of Business’s applied approach gives you the tools to succeed in the marketplace after graduation. You will leave with the knowledge, skill and attitude to be an advertising account manager, market researcher or social media specialist, or to take on any number of marketing careers this versatile degree offers you.
Up to $4000 for undergraduate programs.
A Bachelor of Commerce degree takes a minimum of three or four years (90 – 120 credits) of full-time study, depending on your academic background. All John Molson School of Business students follow a core business curriculum coupled with a John Molson School of Business major, which may be combined with a minor in another discipline or any combination of elective courses that interest them.
A Minor in Marketing (12 credits) is only available to John Molson School of Business students already in the program. A minor will fulfil the 12 elective credits in your BComm and complement your major field of study.
The Co-op program gives you the chance to complete paid work terms that last 12 to 16 weeks. Work terms make it possible for you to:
United States students: A U.S. Federal Student Aid-eligible version of this program is offered. This version meets all U.S. regulations (such as no co-operative education or e-courses) for eligible programs.
Minimum cut-off averages should be used as indicators. The cut-off data may change depending on the applicant pool. Applicants who meet the stated minimum requirements are not guaranteed admission to these programs.
Some undergraduate programs are still accepting applications for fall 2024.
March 1 is the deadline to apply for fall term entry. International students are encouraged to apply by February 1 to allow sufficient time for CAQ and study permit application processing.
November 1 is the deadline to apply for winter term entry. International students are encouraged to apply by September 1 to allow sufficient time for CAQ and study permit application processing.
Not all programs are available for winter term entry. Please check program availability for the term, before you start your application.
We reserve the right to close admission to a program at any time after the official deadline without prior notice.
Our degree is versatile, opening up many career paths, including:
Major in Business Technology Management Major in Marketing
Justino Dovovan's double major meant he completed two Co-op internships in different fields, providing valuable training.
Major in Marketing
Concordia gave me the work ethic and organizational skills I needed for law school.
International Business students study commerce with a global perspective. In addition to examining management, marketing and finance in international contexts, courses draw insights from experts in the fields of politics, economics, and sociology.
Faculty
John Molson School of Business
The future leaders who come to our school inspire people, embrace diversity, build new business models and create wealth in socially and ecologically sustainable ways. As a JMSB student, you achieve these goals by taking an integrated approach to management studies.
Department
Department of Management
Finance is a competitive program where you acquire the skills to manage money and practice making decisions that affect the futures of corporations, communities and investors.
Department of Finance
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