Concordia University

http://www.concordia.ca/content/concordia/en/social/handbook.html

Handbook

Overview

Concordia's social media activities help further the university's mission to enrich the world's wealth of knowledge and bridge communities. Concordia's commitment to engagement translates into opportunities to build and strengthen relationships based on ongoing dialogue and mutual respect.

What is social media?

Social media is the creation and exchange of user-generated content with interactive dialogue that takes on various forms. Examples of the differing types of social networking sites include:

  • Facebook, Twitter and Google+ which are primarily used for personal and recreational discussion
  • LinkedIn for professional networking
  • Instagram, Pinterest and Flickr for photo sharing
  • YouTube, Vimeo and Vine for video sharing
  • Blogs for online self-publishing
  • Wikipedia for collaborative documentation

After Google, social media sites are the most visited on both the web and mobile devices. Social media is not a trend but represents a shift in how people communicate with one another. People no longer want to be talked at but rather, they want organizations to listen and be responsive and provide opportunities for engagement. This new and ever-changing landscape presents both challenges and opportunities for communicators.

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