- Major in Marketing — 24 credits
- Minor in Marketing — 12 credits
The Marketing curriculum ensures that students are up to date and fully equipped in terms of the knowledge, skills, and attitudes suitable for marketplace success in the 21st century. The program's applied "how to" approach greatly enhances the employability of graduates and prepares them to start the new business that Canada requires to enable its future economic well being.
Sample courses include:
Marketing Research, Consumer Behaviour, Marketing Communication, Personal Selling, Services Marketing, Product Strategy and Innovation, Strategic Marketing Planning
Marketing Co-op Program
Students develop decision making skills and are equipped with the perspective necessary to become effective, responsible marketing professionals. They are able to create and execute plans based on a thorough understanding of consumer behaviour and the factors that influence it.
Work tasks may include:
- Event planning and organization
- Marketing research, project development and analysis
- Participation in fundraising campaign planning
- Creating and producing websites, posters, brochures and point of sale materials
- Reviewing merchandising trends
- Creating public relations strategies and performing PR tasks
Marketing (BComm - Major/Minor) requirements: Minimum cut-off averages, admission statistics and program requirements.
Market Research Analyst, Consumer Analyst, Product or Brand Management, Sales Management, Media Buyer/Planner/Analyst, Account Executive (Advertising), Not-for- Profit Marketer (e.g. Arts Marketing, Church Marketing), Retailing Specialist (Buyer or Manager), E-Commerce Manager, Customer Service Manager, Marketing Communications Coordinator, Business-to-Business Marketer, Service Professional, Relationship Marketing Specialist, Social Media Specialist
See the BComm degree description for more information on the core and elective requirements.
Undergraduate admissions guidelines: For information on international admission, required documents, proof of language proficiency, the university admissions timetable, selection and notification process.