April 19 - Managing global reputation in the social media age

“In some ways, the social media revolution has changed nothing,” says Paul Holmes, author of the Holmes Report. “Corporate stakeholders have been demanding more transparency, greater authenticity, and improved dialogue with corporations for many years.”

“But in other ways,” he adds. “It has changed everything: companies that fail to meet these expectations are found out much more quickly and punished much more severely than they might have been four or five years ago. In this environment, companies need to understand reputation risk better and elevate reputation management. And public relations people–those traditionally charged with nurturing and protecting reputation–need to develop new skills if they are to rise to the challenge.”

Holmes will be the first lecturerer in Luc Beauregard Speaker Series.

When:    Friday, April 19, 2013, 7:30 to 9:15 a.m.
Where:   Oval Room, Ritz Carlton Hotel (1228 Sherbrooke St. W.)

Admission is $150 for practitioners (tax receipt of $100) and $50 for students (no receipt).

To register, please visit: rpsf-prwb.org/en/participer/events/

Net proceeds will be donated to Public Relations Without Borders a non-profit organization leveraging the public relations discipline for the benefit of populations in developing countries.

Related links:
•    Luc Beauregard Centre of Excellence in Communications Research
•    John Molson School of Business
•    The Holmes Report