Apr. 25 - Innis, McLuhan, and the Media: Path to Enlightenment or Dead End?

Innis, McLuhan, and the Shifting Media Landscape
 
The Joint PhD program in communication (Université de Montréal, Concordia University, and UQAM) will celebrate its 25th anniversary. After a symposium  from 1 to 5 p.m. featuring the work of faculty and students in our program – along with two distinguished invited speakers, a unique keynote address will be given by Jeffrey Schnapp (PhD), founder and faculty director of metaLAB at Harvard University, within the context of Luc Courchesne’s immersive installation entitled McLuhan’s Massage Parlour.

Schnapp will discuss how the publication of The Medium is the Massage by McLuhan, Jerome Agel, and Quentin Fiore in 1966 served to revolutionize the paperback  format in the subsequent 10-year period. The immersive experience in the dome will provide the public (of our event) with an experience within a medium of which McLuhan could only have dreamed.

Schnapp’s address in the dome of the Satosphere, surrounded and suffused by the very text that he is performing, will be a fitting Coda to our reflections on Canada’s two pre-eminent communication thinkers.

When: Wednesday, April 25, 2012, 1 to 8 p.m.
Where: Société des Arts Technologiques (SAT, 1201 St-Laurent Blvd.), Montréal

This event is free of charge and open to the public.

Related link:
•    Department of Communication Studies