Professor Onur Bodur
A study led by Onur Bodur, a professor in the Department of Marketing in the John Molson School of Business, shows that consumers are unconsciously attracted to products placed in the horizontal centre of a display: The Globe and Mail, African Seer, Argent, Truth Dive, iStockAnalyst, Business News Daily, United Press International, Health 24, Innovation Report, Medcompare, Medindia, Hive Health Media, Profit and Marketing and TVA Nouvelles. The BBC provides coverage of the study in Spanish.
Read the Concordia NOW story: Closer look at consumer gaze.
