Gad Saad, a professor in the Department of Marketing in The John Molson School of Business, and his doctoral student Eric Stenstrom, co-authored a study showing that women’s menstrual cycles affect their consumer behaviors: 7 sur 7, The Daily Observer, Maclean’s, Radio-Canada International, The Huffington Post, TVA Nouvelles, Toronto Sun, Niagara Advance, Brantford Expositor, Clinton News Record, Nappanee Guide, Sea Forth Huron Expositor, Peterborough Examiner, St. Catherine’s Standard, Minden Times, Northumberland Today, Welland Tribune, Niagara Falls Review, PsychOrg, Amhermstburg Echo, e! Science News, St-Thomas Times Journal, Woodstock Sentinel Review, Canoe FR, Canoe EN, 24Hours Vancouver, Midland Free Press, Collingwood Entreprise Bulletin, Canadian Health Reference Guide, Lucknow Sentinel, Owen Sound Sun Times, Maxi Sciences, Lakeshore Advance, Strathoy Age Dispatch, Paris Star, Toronto Telegraph, Metro News Canada, Yahoo, Vulgariz, Agence Science-Presse and Medical News Today and in several foreign language publications. Saad was also on NewsTalk 1010’s The Jim Richards Show on July 13 and discussed his book The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal about Human Nature.
Coverage also appears on Newsday, Doctors Lounge, Drugs.com, Womenshealth.gov, Medical Xpress, Health 24, Medbroadcast, Yahoo News, iVillage, Philadelphia Inquirer, Health.com, The Winnipeg Free Press, Medline Plus, KSTP, Medicine Net, The CW, Medical Daily, Chatelaine, KTRE, KSTC 45, APP, iVillage, Visalia Times-Delta, Radio-Canada International’s The Link and NBC.
