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Dr. Michel Laroche
Michel Laroche
Professor,
Marketing,
John Molson School of Business
Tel: 514-848-2424 ext. 2942
Email(s): laroche@jmsb.concordia.ca
Website(s):
http://dbonline.concordia.ca/faculty/FMPro?-DB=faculty+expertise.fp5&-Format=facultyresults2.htm&last+name=laroche&first+name=michel&-lay=concordia+form&-find
Expertise
Brand Management and Loyalty, Consumer Behaviour, Influence of culture on consumer behaviour, Advertising
Languages Spoken
English
For more information or for help contacting an expert, please call us at 514-848-2424 ext.4880
