About the AGRE
The first ever Graduate Research Exposition showcasing the research findings and talent of JMSB’s Doctoral (PhD) and Master of Science (MSc) programs was held on Thursday, November 12, 2009 in the atrium of the John Molson School of Business (JMSB). The inaugural event used a “Poster” format that provided students in the PhD and MSc programs a forum to present their original research to the academic and business communities. The participants’ posters and presentations were then judged by enthusiastic panels of Professors and Executives from Montreal’s business Community all of whom were hard-pressed to choose the winners for the best poster prizes as the calibre of the work displayed was so strong.
In her closing speech, Ulrike de Brentani stated that the event allowed JMSB to showcase two important, but less well-known research-based programs. It also provided the students with the unique opportunity to present and communicate their ideas and research findings, along with their real world implications, to members of the business community, for which the students were rewarded with invaluable feedback.
The enlightening event was organized by De Brentani, a professor in marketing and former director of the doctoral (PhD) and Master of Science (MSc) programs and Linda Dyer, chair of the the Department of Management.