Date & time
Monday, October 26, 2015
7:30 a.m. – 9:30 a.m.
7:30 a.m. – 9:30 a.m.
Conferences & lectures
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The Chairman’s Perspective: Trust, Corporate Values and Reputation in an Era of Blurred Media
The Luc Beauregard Centre of Excellence in Communications Research Speaker Series Breakfast-Conference with Peter Georgescu, Chairman Emeritus, Young & Rubicam
Speaker(s)
Peter Georgescu, Chairman Emeritus of Young & Rubicam
Cost
$35
Where
John Molson Building
1450 Guy
Room 10th Floor
Wheel chair accessible
Yes
Ours is an era of record public mistrust in institutions of all kinds. Social media have empowered citizens and consumers to speak out against unfair, unethical or even illegal practices. Communications channels, including the media, are being reinvented.
- How can businesses effectively manage their communications to protect and enhance their reputation?
- Who acts as the organization’s conscience?
- How are the traditional communications disciplines’ roles evolving?
Sharing his views on these and other questions will be Peter Georgescu, chairman emeritus of Young & Rubicam, a full service communication agency with 6,500 employees in 186 offices in 90 countries. The discussion will be moderated by Dominique Dionne, vice-president, Global Institutional Relations, Caisse de dépôt et placement du Québec
- $35 | Includes breakfast
RSVP by October 19: online or call 514-848-2424, ext. 4397
Hosted by the Luc Beauregard Centre of Excellence in Communications Research at the John Molson School of Business.
Thirty-seven years after joining Young & Rubicam as a trainee in their research department, Peter Georgescu retired as chairman and CEO, with the firm at the pinnacle of the advertising and related communications industry.
Under his watch, Young & Rubicam increased its ownership in both advertising agencies and public relations firms such as Burson-Marsteller, Cohn & Wolfe and TAXI, and built the most extensive database on global branding, using the findings to develop a proprietary model for diagnosing and managing brands.
In 2006, Georgescu published his first book The Source of Success, asserting that personal values and creativity, devoted to creating lasting relationships with individual customers, are the leading drivers of business success in the 21st century. His second book The Constant Choice: An Everyday Journey From Evil Toward Good was published in 2013.