Skip to main content


Rong Li

Rong Li

Date of entry: Fall 2016

Expected graduation date: Summer 2020

Current phase of study: Phase I/II (Courses)
Specialization: Marketing

Status: Full-time student

Research Interests: Consumer behavior, cross-cultural marketing, social media and consumer behavior, branding


Previous thesis title

  • “DESI(RED) brand, ADMI(RED) cause and INSPI(RED) consumer: An investigation into a cause-related brand (RED)”, MSc (Management), The University of Sheffield (2011)

Academic degrees

  • MSc, Management, The University of Sheffield, United Kingdom, 2012
  • B.S., Economics - International Trade, University of International Business and Economics, China, 2006

Work experience

  • Research Assistant, Concordia University, 2017 – present, Montreal, Canada
  • Training Manager, Beijing Gaosi Education School, 2012 – 2015, Beijing, China
  • English Teacher, Beijing Juren Training School, 2006 – 2010, Beijing, China
Back to top Back to top

© Concordia University