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SunAh Kim

Assistant Professor, Marketing

Office: S-MB 13233 
John Molson Building,
1450 Guy
Phone: (514) 848-2424 ext. 5369

PhD, Marketing, Purdue University
MS, Statistics, University of Iowa

Research Interests
Substantive Interests: Consumer’s Information Search and Choice, Competitive Marketing Strategy and Policy Implication, Information Disclosure and Presentation

Methodologies:Choice Models, Bayesian Methods, Eye-Tracking Path Analysis, Quasi-experiment


Insight Development Grant(Principal Investigator), Social Sciences and Humanities Research Council ofCanada, $54,258 (2019-2021)

Selected Conference Presentation
  • "Does Product Alignment by Color Affect a Consumer Choice?," with Ohjin Kwon, 2019 Marketing Science Conference, Rome, Italy
  • "Absence-Focused vs. Presence-Focused GMO Labeling: Impact on Consumer Choice and Policy Implications," with Youngju Kim and Neeraj Arora, Marketing Science Conference, Rome, Italy
  • "Brand (vs. Flavor) Variety Seeking Accelerates and Decelerates New Brand Adoption," with Ohjin Kwon and Tanya Singh, 2019 European Marketing Academy Conference, Hamburg, Germany
  • "Impact of Entry of Uber on the Taxi Industry," with Pradeep Chintagunta and Jia Li (2018)  2018 Marketing Science Conference, Philadelphia, Pennsylvania
  • "Aggregate Demand Model with Heterogeneous Consumer Search: Using Micro and Macro Data in Auto Industr," with Subramanian Balachander, 2014 Marketing Science Conference, Atlanta,Georgia

Teaching activities

Teaching Interests

Undergraduate Courses
MARK 495 Strategic Marketing Planning, Course Instructor and Coordinator
Graduate Courses
ADMI 831/MSCA 663 Consumer Research Methods, Module 2 (Quantitative Modeling), Instructor

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