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Job description

Candidates will receive an email confirmation when submitting their application online. However, only candidates selected for interviews will be contacted. Please allow one (1) working day from the time you send in your application to receive an email confirmation.


UNIVERSITY COMMUNICATION SERVICES (UCS)

MANAGER, STUDENT RECRUITMENT COMMUNICATIONS (P4838A)


Posted on: June 19, 2020
Deadline: July 6, 2020
Grade: 14

Scope

Reporting to the Director, Student Communications, the incumbent leads a team that develops and implements marketing and mass communication strategies designed to build relationships with prospective and new students. He/she manages all matters relating to marketing and communications for the Office of Student Recruitment.

Primary responsibilities

  • Develop and implement recruitment marketing and communications strategies that are informed by market research and support University and target audience needs; develop differentiated strategies and market positioning for various target markets and/or various target audiences.
  • Establish team objectives and operational plans for the marketing and mass communication strategies in collaboration with both Directors.
  • Oversee CRM operations within the Recruitment office; ensure that communications sent via the CRM follow best practices in collaboration with the Director, Student Recruitment.
  • Develop and coordinate the production, and supervise the creation of student recruitment plans, materials and digital content in consultation with communications and student & enrolment services stakeholders; oversee project timelines and production schedules.
  • Hire, train, schedule, assign work, monitor, evaluate, and motivate unit personnel.
  • Liaise with University Communication Services and other internal departments; ensure that proper practices and procedures are being followed.
  • Conduct competitive and comparative analysis, develop benchmarks and identify best practices.
  • Develop and implement return on investment measures for evaluating the effectiveness of marketing and communications activities.
  • Develop and deliver a training program to communicators within the university on marketing writing techniques.
  • Perform other duties in support of the operation of the unit.

Requirements

  • Bachelor’s degree in marketing or communications with four to seven years of related work experience with at least two years of supervisory and/or managerial experience in a university environment.
  • Experience with CRM platforms desirable.
  • Previous experience with University publications is an asset.
  • Experience applying market research results to communications initiatives.
  • Very good knowledge (Level 5) of spoken and written English in order to produce and edit recruitment marketing and communications materials; good knowledge (Level 4) of spoken and written French (level 4).
  • Good knowledge (Intermediate Level) of Word, Excel and collaboration/project management tools (Google Suite, MS Teams, etc)
  • Possess a deep understanding of student information needs and how communication activities can be leveraged to influence student decision making.
  • Detailed understanding of print and electronic publishing industries and related processes.
  • Proven track record of success in conceptualizing, developing and implementing sophisticated and differentiated marketing and communication strategies.
  • Experience working in a fast paced, high pressure environment with large volumes output expectations.
  • Demonstrated creativity, critical thinking, marketing acumen and political tact; keen attention to detail.
  • Excellent interpersonal and communication skills.
  • Aptitude to work in a service-oriented environment as both a member of a team and independently.
  • Ability to work outside normal operating hours.

Salary

$ 88,754.00 - $ 102,941.00 per annum

Union/Association

ACUMAE

Interested applicants must submit a curriculum vitae with a covering letter by July 6, 2020. Please click on the How to Apply button below for further instructions.

IMPORTANT: The language and computer skills of short-listed candidates will be tested.

Concordia University is committed to Employment Equity and encourages applications from women, Aboriginal Peoples, visible minorities, ethnic minorities, and persons with disabilities.

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