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Thesis defences

PhD Oral Exam - Scott R. McMaster, Art Education

Crowdsourcing Global Culture: Visual Representation in the Age of Information


Date & time
Wednesday, August 31, 2016
1 p.m. – 4 p.m.
Cost

This event is free

Organization

School of Graduate Studies

Contact

Sharon Carey
514-848-2424, ext. 3802

Where

Guy-De Maisonneuve Building
1550 De Maisonneuve W.
Room GM 930.48

Wheel chair accessible

Yes

When studying for a doctoral degree (PhD), candidates submit a thesis that provides a critical review of the current state of knowledge of the thesis subject as well as the student’s own contributions to the subject. The distinguishing criterion of doctoral graduate research is a significant and original contribution to knowledge.

Once accepted, the candidate presents the thesis orally. This oral exam is open to the public.

Abstract

This doctoral dissertation extends existing frameworks of visual content analysis by coupling them with crowdsourcing technologies for international data collection and an iterative, interpretative visual analysis. In the age of information, imagery continues to be consumed and circulated at exponential rates, influencing and changing global flows of information that parallels Internet communication technology as it penetrates and gains ubiquity in new regions. To investigate the visual, media, and cultural phenomena that lie within these globalized pictorial exchanges, a flexible, visually-based inquiry is essential. This qualitative, visual-ethnographic survey was conducted over the Internet and aims to help inform visually-based literacy and media studies and further image-based research methodologies. The study collected over 2000 drawings from 61 countries diverse in geography and culture. The research revealed fresh insights into the visual-textual relationship, identity, and representation in a globalized context, specifically looking at emergent tensions between local and global ways of interpretation and meaning construction online. The research also considers the effects of a technologically mediated visual culture and its potential to influence or change deeply ingrained ideas once specific to geography and culture into new global trends and evolving material practices. The analysis centres on a selection of drawings from 106 Asian participants who drew intercultural representations of the words meal, marriage, and home. The most striking discoveries indicate varying degrees of homogeneity and hybridity among the visual cultural representations received and reveals connections among language, the Internet, advertising, and identity. The findings break with more traditional views of globalization occurring in a direct West-East flow and highlight regional powers that can serve as cultural hubs of attention. These hubs act as filters, possibly creating and hybridizing new commercial and cultural trends and positioning themselves as beacons of modernity with considerable visual cultural influence. The thesis also makes suggestions for future studies using an extended multimedia visual methodology as well as the potential inherent in emerging technologies for exploring phenomena in artistic, educative, and academic contexts.


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