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Dr. Marc Steinberg awarded the Senior ITRA-BTHA Prize


Film Studies faculty member Dr. Marc Steinberg has been awarded the Senior Prize by the International Toy Research Association for his book, Anime's Media Mix: Franchising Toys and Characters in Japan (published by University of Minnesota Press). The purpose of the ITRA-BTHA Prize is to recognise outstanding research in the field of toy research. The jury comprised members from France, Netherlands, Greece and India.

Dr. Steinberg's book is a study of the anime character "Astro Boy" and its various persona and licences in Japan in the 1950s and 1960s. http://itratoyresearch.or/ITRA_BTHA_prize_2014.php




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