Webinar: From Napster to iTunes

Zack Krastel, Concordia PhD candidate and consumer psychology researcher, will explore how consumer practices have changed, how record labels discourage piracy, and how artists make their music reach their audiences.

Monday, December 12, 2016

• 12 p.m.–1 p.m.

The music industry experienced a dramatic shift in the late 1990s. Due to the advancement of the internet, consumers were able to download music for free on peer-to-peer (P2P) filesharing networks.

Record labels and industry executives were initially skeptical that these sites would remain popular, and it is this ignorance which led to a dramatic decline in music sales over the last decade.

As a result, the importance of record companies has diminished, and artists now face challenges in creating awareness for themselves in an industry where barriers to distributing music have significantly lowered.

For consumers, these changes from internet technologies are often seen to have had “democratizing” effects; however, consumers face new challenges in determining what music to listen to, and the industry continues to experiment with new methods of distributing content to consumers in an attempt to “re-monetize” music consumption.

Complimentary.

Webinar link will be provided upon registration.