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Conferences & lectures

Communicators as Innovators: Leveraging Social Media to Engage Stakeholders and to Reshape the Way We Innovate


Date & time
Tuesday, October 4, 2016
7:30 a.m. – 9:30 a.m.
Speaker(s)

Frank Piller, Ph.D., RWTH Aachen University’s School of Business and Economics, Germany

Cost

$25, includes light breakfast (at 7:30am)

Contact

Jordan LeBel
514 848 242 ext. 2907

Where

John Molson Building
1450 Guy
Room MB 10-121

Wheel chair accessible

Yes

with Frank Piller, Ph.D.
Professor and Chair of Technology & Innovation Management
RWTH Aachen University’s School of Business and Economics, Germany

Companies such as Starbucks, GE, Phillips, Dell and Tesla efficiently and effectively use social media as part of their innovation processes. In his presentation, Dr. Piller will discuss the role of communication in designing new forms of stakeholder collaborations in order to facilitate large-scale innovation and to address a range of business problems. The value co-creation needed to achieve this requires innovation that is not solely performed internally within an organization but in cooperation with all stakeholders. This creates new challenges and opportunities for communicators. Using case studies from diverse industries, Dr. Piller will show how co-creation requires and initiates new levels of interactive communication and trust between stakeholders. In doing so, he will demonstrate how communication and public relations professionals can play an active role in opening up the innovation process.


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