Ingenuity and clear messaging
“The idea behind the animations was to create a campaign for students, by students, that will provide an entry point to more serious conversations around sexual violence,” explains Jennifer Drummond, SARC manager.
The selection committee — made up of Drummond, Luigi Allemano, associate professor of film animation, and representatives from University Communications Services — received five proposals. The committee showed these to a series of focus groups with students to get feedback, and then narrowed the field down to two finalists.
In the end, the proposal by Desrosiers and Santerre stood out for its creative take on the subject matter and aesthetic beauty.
“We were impressed by the ingenuity, clear messaging and respect of the subject that Alexanne and Jesse brought to the project,” Drummond says.