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News release

Concordia University and La Vitrine partner in support of Montréal, Cultural Metropolis


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Montreal, February 26, 2014 – Concordia University is proud to announce it is the first university in Montreal to partner with La Vitrine, Montreal’s Cultural Window. Concordia’s partnership with La Vitrine will allow Montrealers to discover the wealth of diverse cultural activities available on both Concordia’s Sir George Williams and Loyola campuses, while also sharing La Vitrine’s cultural programming and activities with the Concordia community.

“La Vitrine is a vital cultural hub for Montreal,” says Alan Shepard, president of Concordia University. “This commitment demonstrates our desire to promote the city as a cultural metropolis and the range of cultural events offered in Montreal and at Concordia with the public and as well as our students, from here and abroad.” 

Manuela Goya, Secretary-General of Montréal, Cultural Metropolis, warmly welcomes this partnership: “Universities play a key role in promoting Montreal as a cultural metropolis. The partnership between La Vitrine and Concordia University confirms once again that education and culture are closely linked and are truly inseparable.”

“We are very proud to join forces with Concordia University,” says Nadine Gelly, General Director of La Vitrine. “Concordia is a place that fully reflects Montreal's creativity and cultural diversity. Our partnership will help make arts and culture more accessible to a young and enthusiastic clientele."

An alliance for Montreal’s culture
The partnership, which is intended to promote Montreal’s cultural programming among Concordia students, is in line with the 2007-2017 Action Plan – Montréal, Cultural Metropolis

During the coming year, cultural activities that are produced and presented by the University will also be included in La Vitrine’s promotional campaigns. In return, each year the University will use various communication tools to share La Vitrine's calendar of cultural activities on both of its campuses.

In addition, as a partner devoted to the cultural development of Concordia University, La Vitrine would like the help of Concordia's University Communications Services to brainstorm on how to get international students involved in an innovative cultural networking pilot project.

About La Vitrine, Montreal’s Cultural Window

Located at 2-22, La Vitrine is the Quartier des spectacles’ new cultural light house. It is a non-profit organization dedicated to the promotion and sales of all cultural activities. Along with its website, which features Greater Montreal's most complete cultural calendar, a cultural blog and augmented reality mobile application, La Vitrine offers a one-stop shop of information and box-office for both discounted and regular priced tickets. Reputed as the leading promoter of culture, La Vitrine offers visitors a genuine cultural journey in the heart of the city through technological installations designed by Moment Factory, a symbol of Montreal's convergence of talent and creativity. 

About Montréal, Cultural Metropolis
Montréal, Cultural Metropolis brings together representatives of the governments of Canada and Quebec, Ville de Montréal, the Board of Trade of Metropolitan Montreal and Culture Montréal.

At the first Rendez-Vous – Montréal, Cultural Metropolis, back in 2007, the cultural and business communities, together with partners, agreed upon a 10-year action plan aimed at launching Montreal as a world-class cultural metropolis.

The priorities identified include giving residents' greater access to culture, investments in cultural infrastructures, funding artistic organizations and promoting recognition of Montréal in Québec, elsewhere in Canada and outside the country.

“We are very proud to join forces with Concordia University,” says Nadine Gelly, General Director of La Vitrine. “Concordia is a place that fully reflects Montreal's creativity and cultural diversity. Our partnership will help make arts and culture more accessible to a young and enthusiastic clientele."

An alliance for Montreal’s culture

The partnership, which is intended to promote Montreal’s cultural programming among Concordia students, is in line with the 2007-2017 Action Plan – Montréal, Cultural Metropolis

During the coming year, cultural activities that are produced and presented by the University will also be included in La Vitrine’s promotional campaigns. In return, each year the University will use various communication tools to share La Vitrine's calendar of cultural activities on both of its campuses.

In addition, as a partner devoted to the cultural development of Concordia University, La Vitrine would like the help of Concordia's University Communications Services to brainstorm on how to get international students involved in an innovative cultural networking pilot project.

About La Vitrine, Montreal’s Cultural Window

Located at 2-22, La Vitrine is the Quartier des spectacles’ new cultural light house. It is a non-profit organization dedicated to the promotion and sales of all cultural activities. Along with its website, which features Greater Montreal's most complete cultural calendar, a cultural blog and augmented reality mobile application, La Vitrine offers a one-stop shop of information and box-office for both discounted and regular priced tickets. Reputed as the leading promoter of culture, La Vitrine offers visitors a genuine cultural journey in the heart of the city through technological installations designed by Moment Factory, a symbol of Montreal's convergence of talent and creativity. 

About Montréal, Cultural Metropolis

Montréal, Cultural Metropolis brings together representatives of the governments of Canada and Quebec, Ville de Montréal, the Board of Trade of Metropolitan Montreal and Culture Montréal.

At the first Rendez-Vous – Montréal, Cultural Metropolis, back in 2007, the cultural and business communities, together with partners, agreed upon a 10-year action plan aimed at launching Montreal as a world-class cultural metropolis.

The priorities identified include giving residents' greater access to culture, investments in cultural infrastructures, funding artistic organizations and promoting recognition of Montreal in Quebec, elsewhere in Canada and outside the country.

“We are very proud to join forces with Concordia University,” says Nadine Gelly, General Director of La Vitrine. “Concordia is a place that fully reflects Montreal's creativity and cultural diversity. Our partnership will help make arts and culture more accessible to a young and enthusiastic clientele."

An alliance for Montreal’s culture

The partnership, which is intended to promote Montreal’s cultural programming among Concordia students, is in line with the 2007-2017 Action Plan – Montréal, Cultural Metropolis

During the coming year, cultural activities that are produced and presented by the University will also be included in La Vitrine’s promotional campaigns. In return, each year the University will use various communication tools to share La Vitrine's calendar of cultural activities on both of its campuses.

In addition, as a partner devoted to the cultural development of Concordia University, La Vitrine would like the help of Concordia's University Communications Services to brainstorm on how to get international students involved in an innovative cultural networking pilot project.

About La Vitrine, Montreal’s Cultural Window

Located at 2-22, La Vitrine is the Quartier des spectacles’ new cultural light house. It is a non-profit organization dedicated to the promotion and sales of all cultural activities. Along with its website, which features Greater Montreal's most complete cultural calendar, a cultural blog and augmented reality mobile application, La Vitrine offers a one-stop shop of information and box-office for both discounted and regular priced tickets. Reputed as the leading promoter of culture, La Vitrine offers visitors a genuine cultural journey in the heart of the city through technological installations designed by Moment Factory, a symbol of Montreal's convergence of talent and creativity. 

About Montréal, Cultural Metropolis

Montréal, Cultural Metropolis brings together representatives of the governments of Canada and Quebec, Ville de Montréal, the Board of Trade of Metropolitan Montreal and Culture Montréal.

At the first Rendez-Vous – Montréal, Cultural Metropolis, back in 2007, the cultural and business communities, together with partners, agreed upon a 10-year action plan aimed at launching Montreal as a world-class cultural metropolis.

The priorities identified include giving residents' greater access to culture, investments in cultural infrastructures, funding artistic organizations and promoting recognition of Montreal in Quebec, elsewhere in Canada and outside the country.


Source

Fiona Downey
Fiona Downey
Public Affairs
514-848-2424, ext. 2518
Fiona.Downey@concordia.ca
@fiodow

Media Contacts

Nadine Gelly
General Director
La Vitrine culturelle de Montréal
514-285-4545, ext. 224
514 944-5373
nadine.gelly@lavitrine.com



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