The Consumer Behaviour Poster Session is back!

For the second year in a row, 200 students in JMSB’s Consumer Behaviour (MARK 305) class  will be working in teams, researching recent trends in consumer behaviour, and considering how these trends might be applied to an industry of their choice. Their findings will be presented on posters that will be displayed to the public from April 10 to 12 in the Molson Building (MB) atrium.

The event is the brainchild of Darlene Walsh, an associate professor in the Department of Marketing and the course instructor.  

“The students were asked to complete primary data to gain deeper insights into consumer behaviour,” says Darlene Walsh, an associate professor in the Department of Marketing and the course instructor. “Then, they are meant to provide strategic recommendations, all of which will be displayed on the posters in whatever way the students decide.”

Walsh, and her colleague Stephen Laing, a lecturer who also teaches the course, have invited members of the business community, as well as Concordia staff and faculty members, to act as judges at the event.

“The judges will select a winning poster,” says Walsh, “but the real value is in the feedback that they can provide our students.”

In addition to the judges’ evaluation which will result in a “best poster” award, everyone attending can cast a vote to select the recipient of the “popular choice” award.

The three poster sessions will take place in the Molson Building (MB) atrium:

·         Tuesday April 10 from 12:30 to 2:30 p.m.

·         Thursday April 12 from 3:30 to 5:30 p.m.

·         Thursday April 12 from 6:30 to 8:15 p.m.