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Marc Steinberg honoured in Japan

June 15, 2015
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Anime’s Media Mix: Franchising Characters and Toys in Japan (University of Minnesota Press, 2012), a book by associate professor Marc Steinberg, as well as the substantially expanded and revised Japanese edition, Why is Japan a “Media Mixing Nation”? / Naze Nihon wa “media mikkusu suru kuni” nanoka (trans. Nakagawa Yuzuru, supervised Ōtsuka Eiji) (KADOKAWA, 2015), was awarded the Japan Society for Animation Studies Book Prize, at the Society’s annual conference in Yokohama on June 13.

The Japan Society for Animation Studies is the country’s most important professional organization for the study of animation, and the award is a significant achievement, recognizing a contribution to the study of animation. In the words of the award committee: “This research should be highly praised as setting a benchmark for animation research henceforth, exhibiting, among other things, a wide purview, an ever keen sense of the contemporary media situation, a deep concern for primary source material, as well as a critical spirit towards previous research in the field.”




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