Who are the Québécois, French and English-speaking? What makes them tick? What are their values and preferences?
Produced by Léger Research Intelligence Group, and written by pollster Jean-Marc Léger, marketing professor Jacques Nantel and journalist Pierre Duhamel, Cracking the Quebec Code draws on extensive data to reveal who we are. Part social study, part marketing manual, this book unveils the character of Quebecers, both French and English-speaking. It finds differences between them, and similarities too. English-speaking Quebecers are hybrids, with attitudes a mix of English-Canadian and Québécois-francophone.
The Quebec Community Groups Network (QCGN) is pleased to invite you to attend our 5 à 7 conference entitled Cracking the Quebec Code: Understanding French-speaking Quebecers and English-speaking Hybrids, to get insights on our likes and dislikes, hot buttons and soft spots from Léger Group Vice-President Christian Bourque.
Organizing partners: Quebec Community Groups Network, Quebec English-speaking Communities Research Network (QUESCREN), Fondation Notre Home Foundation, Association for Canadian Studies (ACS), Thomas More Institute.