Dr. Tonia Ruppenthal is Professor of Management, Business Administration, and Economics, and Management at the Department of Nutritional, Food and Consumer Studies, Fulda University of Applied Science in Germany.
Abstract of the talk:
The food and beverage industry is the third largest industry sector in Germany, recently influenced by changes in consumer trends. German consumers expect high quality food products, however they are very price sensitive. But when it comes to sustainable, regional, natural, organic, healthy, and/or fair traded products, German consumers are willing to pay a premium. It is expected that this trend continues to develop since consumer behaviour becomes more and more conscious as well as an ageing population demanding equivalent products.
In Germany, traditional food retail companies and specialist organic food stores increasingly compete for the selling and promotion of sustainable, regional, natural, organic, healthy, and/or fair traded products. Driven by these competition, German food retailers try to differentiate them self among other things through their sustainable development adding value to their original value proposition. Focus of the talk will be a reflection and comparison of the information and integration of sustainable development provided on the company websites of five traditional (conventional) retail companies and five specialist organic food stores.
About the Speaker:
Dr. Ruppenthal is Program Director of the MSc Program “International Food Business and Consumer Studies“ and of the MSc European Joint Degree Program “Sustainable Food Systems“ at the Department of Nutritional, Food and Consumer Science (Fulda University of Applied Science, Germany). She earned her Doctorate in Business Administration, Management from Jacobs University Bremen, Germany. In addition to her PhD, she holds a Master and Bachelor in Economics and Public Administration. She joined Fulda University of Applied Science, Germany as a full Professor in Management, Business Administration, and Economics at the Department of Nutritional, Food and Consumer Science in 2013. Her research focuses on sustainable management and assessment in the food industry, attempts to lasting measurement of performance indicators for the food sector as well as ecological certification and organic labelling. Prior to her academic career, she worked in Germany for the Federal Ministry of Labour and Social Affairs, in the healthcare industry for one of the largest health insurance companies as well as for the Federal Employment Agency.