April 20 is for cannabis enthusiasts

April 20 is for Cannabis Enthusiasts

Marijuana enthusiasts have claimed April 20 as their own holiday to celebrate their habit. As marijuana use continues to normalize across Canada and the U.S., the discussion about legalization is widening and there is a growing market for medical marijuana dispensaries.  Lea Katsanis, professor in the Department of Marketing, can talk about how legalization of marijuana could mean big business and how medical marijuana companies are finding creative ways to stand out.

Lea Katsanis – Professor, Department of Marketing
leap@jmsb.concordia.ca
514-848-2424, ext. 2770
Interviews in English only