Diploma in Digital Marketing (full-time)
PROGRAM
There are people out there who know how to harness websites effectively for marketing and social media. Very few know how to do this. But you will.
This program is offered via an online virtual classroom with live synchronous learning (Zoom).
In this comprehensive, five-course diploma program (160 hours) you'll learn everything from the essentials of digital marketing to the strategies and skills you'll need to increase site traffic, brand awareness and campaign effectiveness. Our industry pros will help you progress from novice to guru so you can take your place in this fast-paced field that's reshaping global communications.
This is an all in one walking you from point A to Z of marketing, planning, measuring to strategizing. Transition into an exciting career actively seeking new talent.
Upcoming date(s)
Your takeaways
This program is a great way to:
- Learn the essentials of digital marketing;
- Learn how to increase traffic and brand awareness through organic and paid search-engine marketing techniques;
- Measure and track web performance;
- Audit, plan and implement a social media strategy;
- Optimize websites to align with search engine algorithms and best practices;
- Create and manage paid search campaigns on Google and Bing.
Program courses
To obtain this diploma, students must complete the five courses below. For course descriptions, schedules and registration, click on the links of each course.
- Intro to Marketing (CEMK 1150)
- Search Engine Marketing (CEMK 175)
- Social Media – Networks and Concepts (CEPR 125)
- Social Media – Strategies and ROI (CEPR 225)
- Search Engine Optimization (CEWD 365)
Our approach
As in the workplace, teamwork is key here. Sure, there will be engaging assignments and activities, but you'll also form ad-hoc teams to discuss real-world subjects presented by industry experts. You'll formulate strategies to solve problems and seize opportunities. Above all, you'll have ample chance to contribute personally to the process. Participation is paramount. This program is offered via an online virtual classroom with live synchronous learning (Zoom).
Who benefits most?
- Anyone who wants to earn a Diploma in Digital Marketing;
- Anyone seeking a deep understanding of social media and the skills to apply those concepts in a professional setting;
- Students who want to work in public relations, advertising, website creation, management or virtually any other field that communicates online;
- PR professionals who want to broaden their own reach or that of their clients.
- Employees in marketing, communications or sales who want to refresh their skills or open new horizons;
- Small-business owners, entrepreneurs or association members who manage their own communications
- Website owners/managers who want to maximize their reach on the web.
Career support
Mentorship (optional)
Students will receive 8 hours of career development mentoring from leaders in the Montreal ecosystem.
Work-integrated learning (optional)
Upon successful completion of the coursework, students will complete 120 hours of work-integrated learning.