Concordia University

http://www.concordia.ca/content/concordia/en/cce/courses/innovation-entrepreneurship.html

CONCORDIA CAMPUSES AND LIBRARIES REMAIN CLOSED; COURSES MOVE ONLINE AS OF MARCH 23

Upcoming courses and workshops

INTRO TO PYTHON & DATA ANALYSIS

CEBD 1100

Type

course

Duration

30h

*VID* *KEYB* When companies, researchers, engineers, and analysts develop solutions, create products, or make policy recommendations, they rely on Data Analysis to make informed decisions. In this course, you will learn about the basics of programming in Python and applying these skills to analyzing data. You'll start with the basics of designing an algorithm, basic Python programming, an introduction to the Scipy scientific computing ecosystem, and learn the fundamentals of machine learning. Note that you will be required to do 5-10 hours of work per week outside of class time. Those with little to no prior knowledge will require more time to gain familiarity with the concepts. *** SUMMER 2020 BOOTCAMPS ARE AVAILABLE FOR THIS COURSE. SEE SCHEDULE FOR DETAILS. *** *CNT* This course is a great way to help you: • Gain a foundation in numerical programming and algorithm development; • Learn Python as a language for writing scripts, packages, and performing data analysis; • Develop and refine skills in git for version control and bash for operating within Linux environments; • Learn basic principles and pitfalls of machine learning applied to real-world problems. *APP* This course employs project-based learning that's focused on the acquisition of practical, real-world skills and not just theory. You'll be taught in our computer labs by an industry pro using state-of-the-art technologies, software and equipment. *WHO* Individuals who want to improve the performance of their organization by harnessing Big Data. • Professionals who want to leverage data for better decision-making. • Entrepreneurs with projects that could benefit from data analytics. • Students in fields like geography, biology, psychology, humanities or any other field with big data. • IT professionals who want to transition to Big Data from more traditional sectors.

CODING WITH PYTHON

CEBD 1101

Type

course

Duration

30h

*VID* *KEYB* Let’s face it. With Python there are really no limits. It’s versatile and can be used in research applications all the way through to enterprise level projects. Python can drive business and web applications as well as provide rich graphical user interfaces. In this one-week course, you will learn about the basics of programming, design and implementation of different algorithms using the Python programming language. You will also learn how to use industry-class integrated development environments (IDE’s) to help you code, debug and run your programs. **SUMMER 2020 BOOTCAMPS ARE AVAILABLE FOR THIS COURSE. SEE UPCOMING DATES FOR DETAILS.** *CNT* This course is a great way to help you: • Develop software methodically. • Apply algorithm design & exploratory analysis. • Gain a foundation in and algorithm development and programming • Use Python as a language for writing programs and packages • Process data to obtain statistical and aggregate results using Python. *APP* This course employs project-based learning that's focused on the acquisition of practical, real-world skills and not just theory. You'll be taught in our computer labs by an industry pro using state-of-the-art technologies, software and equipment. *WHO* • Anyone who wants or needs to learn the fundamentals of programming. • Graduate students who need develop software as part of their course work or thesis. • Students in any university program who wish to acquire practical and hands-on skills in programming. • Web Designers, UX Designers and Quality Assurance Specialists who want to better understand the software development process. • Developers currently working in another programming language who want to learn Python in an instructor-led environment. • Developers who want to expand their knowledge of Python in an instructor-led environment. • Anyone looking to pursue studies or employment in the field of big data • Students who want to work in advertising, animation, graphic design, website creation and management.

INTRO TO BIG DATA BUSINESS CASES AND DATA COLLECTION

CEBD 1150

Type

course

Duration

30h

*VID* *KEYB* You're interested in Big Data software systems and technology, clearly, or you wouldn't be reading this. But if you're more interested in harnessing those tools to achieve specific business objectives, this course is for you. It will start with an overview of the most and least successful big data projects in all industries, helping you understand the dos and don’ts that make a data science project successful. You'll also have the chance to imagine and design your own project. In the second part of the course, you'll learn how to identify, collect, and transform data from internal and external sources. This is the first of three courses that will lead to your certificate in Big Data Business Analytics and Visualization. So, are you in? Basic knowledge of Excel and/or SQL is highly recommended. Note that you will be required to do 5-10 hours of work per week outside of class time. Those with little to no prior knowledge will require more time to gain familiarity with the concepts. *CNT* This course is a great way to help you: • Understand the business issues solved by Big Data; • Build a data pipeline to help you feed your Big Data project; • Understand the Dos and Don'ts that make a data science project successful; • Imagine and design your own data science project; • Work on structured and unstructured data from social networks using an ETL tool. *APP* In this course, you'll gain real-world knowledge, experience and insights through lectures from experienced pros who'll show you the ropes. More excitingly, you'll learn through hands-on projects using the most powerful equipment and the very latest software like data transformation tools, NoSQL and Hadoop, Data Visualization and Data Storytelling tools. You can't get skills like this on YouTube. *WHO* • Anyone who wants to learn the fundamentals of Big Data. • Students who want to work in Big Data / Data Science for a large- or medium-sized company. • Students who want to create their own startup in Data Science / Big Data. • Employees in the business-intelligence field who want to upgrade their skills or broaden their horizons. • Employees or students who want to become Data Scientists.

BIG DATA ANALYTICS FOR BUSINESS

CEBD 1151

Type

course

Duration

30h

*VID* *KEYB* Every day we have to take decisions based on limited resources. Limits on money, assets, technology, materials and specially time. In this course you will learn how companies, governments and organizations are taking data-driven decisions to better manage their resources and improve many aspects their business and our lives. Here you will learn how to identify the different challenges in Big Data and how to use Data Analytics to solve them. From regression, to classification, clustering, recommendation systems and natural language processing. You will see how businesses are leveraging analytics and machine learning to solve these problems and how you can apply in your own use cases. Basic knowledge of Excel and/or SQL is highly recommended. Note that you will be required to do 5-10 hours of work per week outside of class time. Those with little to no prior knowledge will require more time to gain familiarity with the concepts. *CNT* • Understand the challenges in big data analytics; • Understand the big data analytics project life cycle; • Identify business opportunities with data analytics and machine learning; • Build a data driven solution on real world datasets. *APP* This course employs project-based learning that's focused on the acquisition of practical, real-world skills and not just theory. You'll be taught in our computer labs by an industry pro using state-of-the-art technologies, software and equipment. *WHO* Individuals who want to improve the performance of their organization by harnessing Big Data. • Professionals who want to leverage data for better decision-making. • Entrepreneurs with projects that could benefit from data analytics. • Students in fields like geography, biology, psychology, humanities or any other field with big data. • IT professionals who want to transition to Big Data from more traditional sectors. Your Instructors: Karim Lahrichi, M.B.A Head of A.I. at Flinks Big Data Instructor at Concordia Continuing Education Data Visualization in ggplot2 Data Visualization in R https://www.linkedin.com/in/karim-lahrichi/ karim.larichi@concordia.ca cce@concordia.ca Mingmei Pang, M.Sc Data Analyst at Gameloft Big Data Instructor at Concordia Continuing Education Game Data Instructor at Isart www.linkedin.com/in/catherinempang mingmei.pang@concordia.ca cce@concordia.ca

INTRO TO BIG DATA TECHNOLOGY

CEBD 1160

Type

course

Duration

30h

*VID* *KEYB* Reader, let me introduce you to Big Data. Big Data, meet Reader. Actually, there's a bit more to it than that. Big Data systems involve a wide range of technologies that can only be understood when you master the underlying technical concepts. And that's why you need this course. Here, you'll learn about the basic technologies required to develop Big Data analytics solutions and deploy them at scale. You'll spend some time with the concept of virtualization and you'll have an overview of programming techniques for big data analytics. Once you've finished this course, you can take a moment to congratulate yourself before you dive into even bigger data on the path to completing your certificate. Basic knowledge of SQL, Python and/or R is highly recommended. If you do not have knowledge of Python, we recommend that you take CEBD 1100 Introduction to Python and Data Analysis. Note that you will be required to do 5-10 hours of work per week outside of class time. Those with little to no prior knowledge will require more time to gain familiarity with the concepts. *CNT* This course is a great way to help you: • Gain a practical understanding of the challenges in Big Data analytics; • Understand the main elements of computer architectures; • Acquire basic proficiency with the Linux operating system to deploy and run Big Data systems; • Learn basic programming skills to develop Big Data analytics solutions. *APP* This course employs project-based learning that's focused on the acquisition of practical, real-world skills and not just theory. You'll be taught in our computer labs by an industry pro using state-of-the-art technologies, software and equipment. *WHO* • Individuals who want to improve the performance of their organization by harnessing Big Data. • Professionals who want to leverage data for better decision-making. • Entrepreneurs with projects that could benefit from data analytics. • Students in fields like geography, biology, psychology, humanities or any other field with big data. • IT professionals who want to transition to Big Data from more traditional sectors.

INTRO TO R FOR DATA SCIENCES

CEBD 1200

Type

course

Duration

30h

*VID* *KEYB* So, you want to get into Big Data science and analytics but you’re new to programming. Or maybe you’re a novice user of another programming language. Either way, you’ve come to the right place.When companies, researchers, engineers, and analysts develop solutions, create products, or make policy recommendations, they rely on Data Analysis to make informed decisions. In this course, you will learn about the basics of programming in Python and applying these skills to analyzing data. You'll start with the basics of designing an algorithm, basic Python programming, an introduction to the Scipy scientific computing ecosystem, and learn the fundamentals of machine learning. There are currently over 2 million people worldwide performing data analytics using R and you can be one of them! Ready to start? IMPORTANT NOTE This is a Bring Your Own Device Course. You will be required to bring your laptops to each class and download designated software prior to the beginning of class (see below). Important: you will be required to do 5-10 hours of work per week outside of class time. If you have little or no prior knowledge, you might need extra time to gain familiarity with the concepts. But don’t worry. You’ve got this! *CNT* This course is a great way to help you: • Configure a functional R environment to program efficiently in R; • Use R to implement a variety of data-related functions commonly used in the workplace; • Apply common software engineering best practices to manage R programs throughout their life-cycle; • Employ a range of analytical skills needed to solve common problems faced by software developers. *APP* This course employs student-centered, project-based learning that's focused on the acquisition of practical, real-world skills and not just theory. You'll get close, personalized instruction from an industry pro. You’ll acquire the skills and competencies you need to implement a basic but complete data-science project in R, covering core language concepts (variables or loops, etc), as well as visualization and data modelling. Note that you will be required to do 5-10 hours of work per week outside of class time. Those with little to no prior knowledge will require more time to gain familiarity with the concepts. *WHO* • Anyone who wants to follow the IT stream in the Big Data program. • Individuals who want to improve the performance of their organization by harnessing Big Data. • Professionals who want to leverage data for better decision-making. • Entrepreneurs with projects that could benefit from data analytics. • Students of geography, biology, psychology, humanities or any other field with big data. • IT professionals who want to transition to Big Data from more traditional sectors. • People who are new to programming or are novice users of Python or another programming language. • People who are genuinely interested in Data Science and Analytics and would like to better understand what they can do with R. *ADD* Here's all the important information you need in order to get ready for class! During the first class, some time will be devoted to installation troubleshooting and support, but students will be expected to install the R and RStudio software prior to the first class (see instructions below). 1. R > 3.0.1, follow the download and install links: For Windows: https://cran.rstudio.com/bin/windows/base/R-3.6.1-win.exe For Mac OS X: https://cran.rstudio.com/bin/macosx/ (click on R-3.6.1.pkg) 2. RStudio Desktop > 1.0: For Windows 10/8/7: https://download

BIG DATA STORAGE

CEBD 1250

Type

course

Duration

30h

*VID* *KEYB* Glad to see you back! The world is in dire need of people like you who can tap into Big Data and use it to solve real business challenges. And that's exactly what you'll do in this course. You'll learn how to create a data lake from Big Data (Really? "Data lake?" Don't worry, it'll become apparent later on). Then you'll learn how to identify and collect structured and unstructured data and store it into a NoSQL / Hadoop infrastructure. And once you've learned how to do that, you'll be two thirds of the way to earning your certificate of Big Data Business Analytics and Visualization and opening the doors to your new career. There's no time to waste, let's get to it! Basic knowledge of SQL is highly recommended. Note that you will be required to do 5-10 hours of work per week outside of class time. Those with little to no prior knowledge will require more time to gain familiarity with the concepts. *CNT* This course is a great way to help you: • Discover how to create a data lake from Big Data sources; • Compare different types of NoSQL storage architectures and solutions; • Use Hadoop to store structured and unstructured data. *APP* In this course, you'll gain real-world knowledge, experience and insights through lectures from experienced pros who'll show you the ropes. More excitingly, you'll learn through hands-on projects using the most powerful equipment and the very latest software like data transformation tools, NoSQL and Hadoop, Data Visualization and Data Storytelling tools. You can't get skills like this on YouTube. *WHO* • Students who completed CEBD 1150 and want to continue their studies. • Anyone who wants to learn the fundamentals of Big Data. • Students who want to work in Big Data / Data Science for a large- or medium-sized company. • Students who want to create their own startup in Data Science / Big Data. • Employees in the business-intelligence field who want to upgrade their skills or broaden their horizons. • Employees or students who want to become Data Scientists. Your instructor Daniel Paes, B. Sc. Computer Science Senior Consultant at Maven Wave Big Data Instructor at Concordia Continuing Education daniel.paes@concordia.ca cce@concordia.ca https://www.linkedin.com/in/daniel-paes-a0a15910

BIG DATA VISUALIZATION AND STORYTELLING

CEBD 1251

Type

course

Duration

30h

*VID* *KEYB* Awesome. In the first two courses, you learned how to collect and store Big Data. Now comes the fun part: mining that data for gold and then spinning that gold into compelling business stories that captivate and convince. In this course, you'll use sophisticated data-visualization tools to understand data and share information with others. You'll also learn how to manage a Big Data science project from beginning to end, and that's exactly what they'll want you to be doing in your next job. This is the third and final course, where all your hard work pays off and you earn your Certificate of Business Analytics and Visualization. Props to you! Basic knowledge of Excel and/or SQL is highly recommended. Note that you will be required to do 5-10 hours of work per week outside of class time. Those with little to no prior knowledge will require more time to gain familiarity with the concepts. *CNT* This course is a great way to help you: • Learn how to transform data into insights; • Translate business needs into data analysis and visualize it with best-in-class graphics; • Assemble graphics, maps and numbers into stunning stories; • Learn how to manage a Big Data project. *APP* In this course, you'll gain real-world knowledge, experience and insights through lectures from experienced pros who'll show you the ropes. More excitingly, you'll learn through hands-on projects using the most powerful equipment and the very latest software like data transformation tools, NoSQL and Hadoop, Data Visualization and Data Storytelling tools. You can't get skills like this on YouTube. *WHO* • Students who completed CEBD 1250 and want to continue their studies. • Anyone who wants to learn the fundamentals of Big Data. • Students who want to work in Big Data / Data Science for a large- or medium-sized company. • Students who want to create their own startup in Data Science / Big Data. • Employees in the business-intelligence field who want to upgrade their skills or broaden their horizons. • Employees or students who want to become Data Scientists. Your Instructor Karim Lahrichi, M.B.A Head of A.I. at Flinks Big Data Instructor at Concordia Continuing Education Data Visualization in ggplot2 Data Visualization in R https://www.linkedin.com/in/karim-lahrichi/ karim.larichi@concordia.ca cce@concordia.ca

MACHINE LEARNING

CEBD 1260

Type

course

Duration

30h

*VID* *KEYB* Get ready to delve into the core concepts and implementation of Machine Learning. What does that mean exactly? Well, based on practical examples from well-known systems like Netflix, YouTube or Twitter, your instructor will describe some fascinating Big Data problems, introduce the standard algorithms used to address them, and present libraries used to implement those algorithms. You'll cover topics like mining of frequent item sets, clustering, stream analysis, similarity search, machine learning and recommendation systems. This course will take you two thirds of the way to earning your Big Data certificate. And that's a very big deal. Basic knowledge of statistics and probability is highly recommended. Note that you will be required to do 5-10 hours of work per week outside of class time. Those with little to no prior knowledge will require more time to gain familiarity with the concepts. *CNT* This course is a great way to help you: • Understand the broad classes of methods used to address big data challenges; • Learn the main algorithms to implement those methods; • Apply those algorithms on realistic problems using existing software libraries. *APP* This course employs project-based learning that's focused on the acquisition of practical, real-world skills and not just theory. You'll be taught in our computer labs by an industry pro using state-of-the-art technologies, software and equipment. *WHO* • Students who completed CEBD 1160 and want to continue their studies. • Individuals who want to improve the performance of their organization by better harnessing Big Data. • Professionals who want to leverage data for better decision-making. • Entrepreneurs with projects that could benefit from data analytics. • Students in fields like geography, biology, psychology, humanities or any other field with big data. • IT professionals who want to transition to Big Data from more traditional sectors.

BIG DATA INFRASTRUCTURE

CEBD 1261

Type

course

Duration

30h

*VID* *KEYB* So, you had your introduction to Big Data, then you learned all about analytics. Now it's time to look at the systems you'll need to manage all that data and make sense of it. In this course, you'll review the state-of-the-art infrastructures used for high-performance storage and processing of data. You'll study distributed systems like Hadoop, NoSQL database systems like Mongo DB, as well as clusters and clouds, like Amazon EC2 and Microsoft Azure. You'll also use programming models like Hadoop MapReduce and Apache Spark to leverage those systems. If technical talk like that gets your heart racing, this is definitely the course for you. It's also the last course you'll need to earn your Big Data Certificate. Don't stop now, you're almost there! Knowledge of SQL, Python and/or R and software development is highly recommended. Note that you will be required to do 5-10 hours of work per week outside of class time. Those with little to no prior knowledge will require more time to gain familiarity with the concepts. *CNT* This course is a great way to help you: • Understand the core infrastructure concepts to deploy Big Data applications at scale; • Acquire practical expertise with those concepts using state-of-the-art cloud systems; • Deploy the analytics solutions reviewed in CEBD 1260, at scale, on those cloud systems. *APP* This course employs project-based learning that's focused on the acquisition of practical, real-world skills and not just theory. You'll be taught in our computer labs by an industry pro using state-of-the-art technologies, software and equipment. *WHO* • Students who completed CEBD 1260 and want to continue their studies. • Individuals who want to improve the performance of their organization by better harnessing Big Data. • Professionals who want to leverage data for better decision-making. • Entrepreneurs with projects that could benefit from data analytics. • Students in fields like geography, biology, psychology, humanities or any other field with big data. • IT professionals who want to transition to Big Data from more traditional sectors.

Intro to Data Analysis with Excel

CEBD 1300

Type

course

Duration

30h

*VID* *KEYB* Success in business and science means making smart decisions. And those require the kind of information you can only get from sophisticated data analysis. It’s a growing field with huge opportunities. And it all starts right here. This course is where you’ll begin your journey in Big Data Business, learning everything you need to know to analyze, communicate and manage complex information using Microsoft Excel and its advanced analytics modules, visualization tools and external data sources. From there, you’ll move on to real-world business applications and more. But one step at a time. If you’re ready to begin, we’re ready for you! If you’re new to Big Data or only have the basics but want to take the Big Data Business Stream, we strongly recommend you start with this course. Seriously. IMPORTANT NOTE This is a Bring Your Own Device Course. You will be required to bring your laptops to each class and download designated software prior to the beginning of class. Important: you will be required to do 5-10 hours of work per week outside of class time. If you have little or no prior knowledge, you might need extra time to gain familiarity with the concepts. But don’t worry. You’ve got this! *CNT* This course is a great way to help you: • Analyze, communicate and manage complex information using Microsoft Excel; • Use advanced analytics to extract information from diverse types of data sources; • Create data aggregations and dynamic visualizations for data analytics projects; • Work collaboratively in multidisciplinary teams and present advanced analytics projects clearly and efficiently; • Draw valuable insights from raw data for business purposes. *APP* This course employs student-centered, project-based learning that's focused on the acquisition of practical, real-world skills and not just theory. You'll get close, personalized instruction from an industry pro. *WHO* • Anyone who wants to follow the Business stream in the Big Data program. • Individuals who want to improve the performance of their organization using data. • Professionals who want to leverage data for better decision-making. • Entrepreneurs with projects that could benefit from data analytics. • IT professionals who want to transition to data analytics from more traditional sectors. *ADD* There are a couple of easy yet crucial specifications needed to function in class: 1. Computer / laptop equipped with Windows 10 and Microsoft Excel (2019, English) 2. Processor - 1.6 Ghz, 2-core processor 3. Memory (RAM) - 4 GB (for Windows 64 bit) or 2 GB (Windows 32 bit) 4. Hard Disk Space - 4 GB available disk space 5. BYOD - Students need to request 1) Concordia email 2) free Excel license via Microsof 6. As a benefit of being a Concordia student you can entire Microsoft Suite using the following link: https://www.concordia.ca/it/services/office-365-education.html

INTRO TO BUSINESS

CEBU 1150

Type

course

Duration

40h

*VID* *KEYB* The expression "You're in business" means everything's in great shape. In the real business world, that only happens when you've mastered the essentials. And this course is a great place to start. Your instructor has the hands-on experience to teach you about the principal functions of business, its organizational aspects, the elements of business that are controllable, and more importantly, those that aren't. You'll develop your business language and learn the essentials of entrepreneurship. Seriously, if you want a career in business, either for a company or yourself, don't miss this first crucial step. *CNT* This course is a great way to help you: • Explain the various business functions and how they relate to day-to-day activities of the organization • Apply business concepts in a real-world managerial and/or entrepreneurial context; • Analyze, plan for, and respond to the uncontrollable environments that impact an organization; • Recognize and consider the ethical and social implications of decision-making. *APP* As in the workplace, teamwork is key here. Sure, there will be engaging assignments and activities, but you'll also form ad-hoc teams to discuss real-world subjects presented by business experts. You'll formulate strategies to solve problems or seize opportunities. Above all, you'll have ample chance to contribute personally to the process. Participation is paramount. NEW: As of fall 2018, this course will be blended, so you can take your learning to a new height with 10-hours of online content and interaction. *WHO* • Students who want an introduction to the essentials of business. • Students who want to pursue a career in any type of business. • Budding entrepreneurs who want to get off on the right foot. • Anyone who wants to learn more about organizational structures. • Foreign business students who want to improve their North American business vocabulary and understanding.

CROSS-CULTURAL MANAGEMENT

CEBU 1160

Type

course

Duration

40h

*VID* *KEYB* Montréal is truly a cosmopolitan city, with highly diverse cultures coming together in the workplace and people from here travelling abroad to work. It's a vital source of enrichment, but it's also one that has its challenges. You might already be familiar with them. If that's the case, this is the perfect course. In it, you'll learn about the cultural dimensions involved in managing a diverse work setting, integrating into a foreign work setting, communicating with foreign business associates effectively and with sensitivity, and successfully navigating culture shock and the related stress when you return home. In short, you'll learn about respect, and that's a vital asset in any organization. *CNT* This course is a great way to help you: • Train, motivate and lead in a diverse workplace setting; • Prepare for work in a company with opportunities to conduct business abroad; • Employ appropriate and effective communication styles, given specific cultural contexts; • Negotiate effectively in a cross-cultural teams or settings; • Heighten awareness of cultural differences in working abroad; • Anticipate and control for culture shock in the workplace. *APP* As in the workplace, teamwork is key here. Sure, there will be engaging assignments and activities, but you'll also form ad-hoc teams to discuss real-world subjects presented by business experts. Besides, this course is blended, so you can take your learning to a new height with 10-hours of online content and interaction. You'll formulate strategies to solve problems or seize opportunities. Above all, you'll have ample chance to contribute personally to the process. Participation is paramount. *WHO* • Students who want an introduction to managing diversity in the workplace. • Anyone working in or considering a career in HR or employee training. • Students who want to pursue a career in any type of business. • Students or employees who are planning a move to a new culture. • Public speakers who want to better understand culturally diverse audiences. • Anyone who has to negotiate with people from another culture. • Foreign business-students who want to improve their North American business culture.

BUSINESS ACCOUNTING

CEBU 1170

Type

course

Duration

40h

*VID* *KEYB* Poor accounting skills can lead to heavy losses and far, far worse. In this course, the numbers add up to a distinct gain for you, no matter what type of business you might go into. You'll learn the fundamentals of basic accounting principles and statements, and you'll better understand the role of accounting information as it relates to decision-making (we could all use that!). You'll gain competency in journal-entry processing and in the preparation and interpretation of income statements, balance sheets and more. And that can only help your bottom line. *CNT* This course is a great way to help you: • Analyze business transactions; • Record financial transactions using journal entries; • Prepare adjusting and closing entries; • Prepare financial statements and bank reconciliations. *APP* As in the workplace, teamwork is key here. Sure, there will be engaging assignments and activities, but you'll also form ad-hoc teams to discuss real-world subjects presented by business experts. Besides, this course is blended, so you can take your learning to a new height with 10-hours of online content and interaction. You'll formulate strategies to solve problems or seize opportunities. Above all, you'll have ample chance to contribute personally to the process. Participation is paramount. *WHO* • Students who want an introduction to the fundamentals of business accounting. • Students who want to pursue an accounting education or a career in any type of business. • Budding entrepreneurs who want to get off on the right foot. • Foreign business students who want to understand the principles of business accounting in Canada.

BUSINESS LAW

CEBU 1180

Type

course

Duration

40h

*VID* *KEYB* Before you sign on the dotted line, you might want to read the contract. And before you do that, you might want to take this course. In it, you'll learn about the general and emerging legal principles that apply to business in Québec and Canada. You'll develop your ability to identify and analyze those legal issues that are pertinent to your day-to-day business transactions and relationships. In short, you'll learn how to stay on the right side of the law. By the way, if you're looking for fine print, you won't find any here. *CNT* This course is a great way to help you: • Identify and produce a binding and enforceable contract; • Employ the relevant articles of the Civil Code of Québec as they apply to specific business scenarios; • Determine the most suitable form of business ownership for a new or existing enterprise; • Develop legally acceptable employment conditions in the workplace. *APP* Your classes will consist of lectures and dynamic discussions on emerging legal topics presented by an experience business lawyer. You'll be strongly encouraged to participate, share your point of view and make your case. This course is blended, so you can take your learning to a new height with 10-hours of online content and interaction. *WHO* • Students who want an introduction to the essentials of business law. • Students who want to pursue a career or studies in any type of business. • Budding entrepreneurs who want to understand business law and reduce their liability. • HR employees and business owners who want to understand the law in the context of the workplace. • Banking or engineering employees who want to move up through the ranks. • Young students considering law school and looking for a stepping-stone. • Anyone who might have to enter into a business contract. • Anyone who wants to learn more about organizational structures. • Foreign business students who want to learn the basics of Québec Civil code as it relates to business.

INTRO TO HUMAN RESOURCES

CEHR 1150

Type

course

Duration

40h

*VID* *KEYB* There is far more to Human Resources than just hiring employees. In fact, it's a profession that covers everything from staff selection, orientation and training, to wage and salary administration, benefits management and pension plans. And you'll learn all about those subjects and more in this engaging course. You'll be introduced to the critical components of HR management, you'll acquire the skills and knowledge you need to effectively manage employment relationships, and you'll develop your ability to perform the functions of a human resource professional. Then you can do the hiring. *CNT* This course is a great way to help you: • Assess human resources problems within the context of the organization; • Develop recruitment, selection, orientation, and training plans; • Implement an effective performance evaluation system; • Create an equitable compensation system; • Develop human resources communications skills. *APP* As in the workplace, teamwork is key here. Sure, there will be engaging assignments and activities, but you'll also form ad-hoc teams to discuss real-world subjects presented by business experts. You'll formulate strategies to solve problems or seize opportunities. Above all, you'll have ample chance to contribute personally to the process. Participation is paramount. NEW: As of fall 2018, this course will be blended, so you can take your learning to a new height with 10-hours of online content and interaction. *WHO* • Students who want an introduction to the essentials of human resources. • Students who want to pursue studies in human resources. • Anyone who wants a career in human resources. • Budding entrepreneurs who want to understand how to hire and retain employees. • Foreign business students who want to improve their understanding of Canadian human resources. • Any employer or employee who wants to understand the basics of human resources.

LABOUR LAW

CEHR 1240

Type

course

Duration

40h

*VID* *KEYB* It's hard to stand up for your rights if you don't know what they are. But not to worry. This course will introduce you to the Québec Labour Code and the Labour Standards Act, the legal regulations, rights and obligations that define the employer-employee relationship, employment contracts, how disputes and grievances are settled and more. You'll acquire the knowledge and skills to apply legislation in your workplace, create a safe, secure, non-discriminatory workplace, protect privacy and ensure legal compliance. It's a compelling course that any employer or employee can benefit from. On that point, we rest our case. *CNT* This course is a great way to help you: • Identify the essential elements of individual and collective contracts of employment, and the rules set by the Québec Labour Code; • Apply and respect the Québec labour legislation that regulates contracts of employment; • Apply and respect the procedure for settling disputes and grievances; • Contribute to the establishment of a workplace that adheres to Québec labour legislation. *APP* Your classes will consist of lectures and dynamic discussions on emerging topics from business law presented by an experience lawyer. You'll be strongly encouraged to participate, share your point of view and make your case. This course is blended, so you can take your learning to a new height with 10-hours of online content and interaction. *WHO* • Students who have completed CEHR 1150 and want to continue their studies. • Students who want an introduction to the essentials of labour law. • Students who want to pursue studies in human resources or law. • Anyone who wants a career in human resources. • Any employer or employee who wants to understand the basics of labour law. • Foreign business students who want to improve their understanding of Canadian labour law.

Refining Management Reflexes

CELD 1100

Type

course

Duration

30h

*VID* *KEYB* What’s the difference between leadership and management? Not quite sure? Don’t worry, when you’ve finished this course, you’ll have a great grasp of both. Here, you’ll learn the art of influencing your team members as well as directing them through effective planning, organization and control. You’ll learn best practices for creating a high performing team built on diversity and inclusivity. You’ll gain experience delegating effectively, managing small projects and assessing personal and organizational time-management practices. With this course and a little hard work on your part, the skills you need to become a better leader and manager will soon become second nature. *CNT* This course is a great way to help you: • Learn to manage teams built on diversity and inclusivity to create better synergy; • Practise managing small projects effectively; • Delegate tasks and responsibilities effectively using an approach which encourages collaboration; • Foster a collaborative workplace; • Work towards creating team synergy in diverse work environments and teams; • Manage time and priorities efficiently. *APP* Students will engage in practical and critical thinking courses allowing them to reflect and project themselves in their current or future work environment. Teachers will use many pedagogical techniques such as case studies, group discussions, team presentations, introspection questionnaires to apply learning to real-world experiences. *WHO* • Students and business professionals who want greater experience refining their management reflexes. • Mid-level managers and other business professionals who want to broaden their management skills. • New and lower-level managers who want to move into a higher management role. • Recent business grads who want to enter the workforce or business professionals seeking a promotion. • Newcomers to Canada who want a certificate or diploma from a respected Canadian institution.

Communicating with Emotional Intelligence

CELD 1200

Type

course

Duration

30h

*VID* *KEYB* When you think of the word communication, think about communion, or ‘connecting’ with others… it’s one of the most important keys to your success in business. So, if you’re looking for new ways to improve your communication skills and develop your emotional intelligence, this is the course for you. In it, you’ll explore your personal communication style and measure your EQ (emotional quotient). More importantly, you’ll learn to apply appropriate communication skills and tools in different situations to effectively lead and inspire your team members and better manage change within your organization. Feeling inspired? *CNT* This course is a great way to help you: • Evaluate your EQ and identify your personal leadership strengths and development areas; • Apply appropriate communication techniques (active listening, inspiring communication, difficult conversations, etc.) within various professional contexts; • Use effective communication (top-to-bottom and bottom-up) techniques to resolve conflict; • Select appropriate communication channels for a suitable and professional response; • Conduct effective meetings that help build the team as a whole to better achieve team objectives. *APP* Students will engage in practical and critical thinking courses allowing them to reflect and project themselves in their current or future work environment. Teachers will use many pedagogical techniques such as case studies, group discussions, team presentations, introspection questionnaires to apply learning to real-world experiences. *WHO* • Students and business professionals who want to become more effective communicators. • Mid-level managers and other business professionals who want to broaden their skills to open up new career horizons. • New and lower-level managers who want to move into a higher management role. • Recent business grads who want to enter the workforce or business professionals seeking a promotion. • Newcomers to Canada who want a certificate or diploma from a respected Canadian institution.

Hiring & Developing Talent

CELD 1300

Type

course

Duration

30h

*VID* *KEYB* Let’s face it: as a manager, you’re only as good as your team. The good news is that with the right knowledge, skills and experience, you can build your dream team from the ground up by recruiting, hiring and developing the right people. And this course is the place to start. In it, you’ll learn how to hire and integrate the right employees, conduct performance reviews, provide feedback effectively and use coaching techniques to help your team members reach their full potential. Your employees are the raw material, the essence of your organization. It’s up to you to choose the right ones and shape them to your vision of success. Want to learn how? *CNT* This course is a great way to help you: • Understand the responsibilities of the manager and the HR department with regard to recruitment and hiring; • Learn the impact of hiring mistakes on the manager and the organization; • Better understand the purpose of a resumé and the impact of social media on ethics and the information it can provide; • Develop specific interviewing skills; • Learn how to conduct and create reports on performance reviews; • Learn about the various types of feedback and practice giving them effectively; • Gain understanding of coaching styles and learn about various coaching techniques. *APP* Students will engage in practical and critical thinking courses allowing them to reflect and project themselves in their current or future work environment. Teachers will use many pedagogical techniques such as case studies, group discussions, team presentations, introspection questionnaires to apply learning to real-world experiences. *WHO* • Students and business professionals who want greater knowledge and experience in hiring and developing talent within their organizations. • Mid-level managers and other business professionals who want to broaden their team-building skills. • New and lower-level managers who want to move into a higher management role. • Recent business grads who want to enter the workforce or business professionals seeking a promotion. • Newcomers to Canada who want a certificate or diploma from a respected Canadian institution.

Influencing with Integrity & Impact

CELD 1400

Type

course

Duration

30h

*VID* *KEYB* Being a leader means a lot more than just getting people to do what you want. It means acting with integrity, demonstrating competence, gaining trust, building relationships and empowering others to be their best—vital skills you’ll gain in this course. Here, you’ll explore the traits of influential leaders and identify concrete ways to strengthen your own impact. You’ll identify the power you have and learn how to use it positively to achieve desired goals. You’ll also develop vital strategic-thinking, networking and negotiating skills in preparation for your new role as an effective leader and manager. Ready to start? *CNT* This course is a great way to help you: • Recognize your personal leadership style and understand how you use influence and power; • Describe the traits necessary to demonstrate leadership with influence and integrity; • Develop your networking abilities to strengthen business relationships; • Practice appropriate negotiation techniques when working with your teams or employees; • Prepare a plan to incorporate strategic thinking into your workplace or studies. *APP* Students will engage in practical and critical thinking courses allowing them to reflect and project themselves in their current or future work environment. Teachers will use many pedagogical techniques such as case studies, group discussions, team presentations, introspection questionnaires to apply learning to real-world experiences. *WHO* • Students and business professionals who want to learn how to influence with integrity and impact. • Mid-level managers and other business professionals who want to broaden their skills to open up new career horizons. • New and lower-level managers who want to move into a higher management role. • Recent business grads who want to enter the workforce or business professionals seeking a promotion. • Newcomers to Canada who want a certificate or diploma from a respected Canadian institution.

Innovation and Problem Solving

CELD 1500

Type

course

Duration

30h

*VID* *KEYB* In today’s rapidly changing business world, you’ve got two choices: innovate or die. Chances are, you’d choose the first option, but before you can make it happen, you have to create a specific type of culture within your organization—one that fosters critical thinking, creativity, problem solving and innovation. In this course, you’ll learn how to do all four. You’ll gain experience with critical thinking and hone your ability to look at problems from different angles. You’ll also acquire practical problem-solving methods, brainstorming techniques and decision-making tools. And with those skills in hand, you’ll be the type of leader and manager that today’s businesses so desperately need. *CNT* This course is a great way to help you: • Create a working environment that promotes critical thinking and fosters innovation; • Analyze complex problems with your team using appropriate problem-solving processes; • Apply idea-generation strategies and facilitation skills to encourage participation during your team meetings; • Establish a structured process for identifying and acting upon opportunities for continuous improvement. *APP* Students will engage in practical and critical thinking courses allowing them to reflect and project themselves in their current or future work environment. Teachers will use many pedagogical techniques such as case studies, group discussions, team presentations, introspection questionnaires to apply learning to real-world experiences. *WHO* • Students and business professionals who want to become better innovators and problem-solvers. • Mid-level managers and other business professionals who want to broaden their skills to open up new career horizons. • New and lower-level managers who want to move into a higher management role. • Recent business grads who want to enter the workforce or business professionals seeking a promotion. • Newcomers to Canada who want a certificate or diploma from a respected Canadian institution.

Market Research for SME Startups

CENT 1100

Type

course

Duration

30h

*VID* *KEYB* Ever see a business and say to yourself, "I give them about 6 months before they go under"? If so, chances are, they just didn't do their homework. Being successful in business means asking all the right questions at the right time... like before you fail. In this course, you'll learn the fundamentals of market research as they apply to any small business idea, like a restaurant, an accounting firm, a supply store, a community project or even a non-profit organization. You'll validate your business idea through market research, develop a market offering and build the elements of a draft business plan, all with ongoing feedback from your teacher, a seasoned business pro. Maximize your chances of success by taking this course and the others offered in the SME Entrepreneurship pathway. Note: This is the first course in the SME Entrepreneurship Diploma pathway. It is not for high-technology businesses that need extensive validation of their basic concept. Note: Students with a high-tech project should examine the Start up Your High-Tech Business course description. *CNT* This course is a great way to help you: • Identify a market opportunity through primary and secondary research to either “fail faster” by determining no opportunity exists and/or understand the business environment for your chosen market; • Develop a marketing plan: identify products or services, determine pricing, build a distribution plan, and choose appropriate promotional techniques; • Analyze local market size and choose a suitable location; • Chart a competitive position within your market; • Design a business model, determine the economics of the business and create a financial plan; • Choose an appropriate form of business (partnership, corporation…); • Build an operations plan and identify human resources needs; • Apply basic techniques of project management and inventory control. *APP* As in the workplace, teamwork is key here. Sure, there will be engaging assignments and activities, but you'll also form ad-hoc teams to discuss real-world subjects presented by business experts. You'll formulate strategies to solve problems or seize opportunities. Above all, you'll have ample chance to contribute personally to the process. Participation is paramount in this blended course of in-class and online instruction. *WHO* • Students pursuing a Diploma in Entrepreneurship. • Anyone who has tried to start their own business only to realize they need professional education and guidance. • Anyone who wants to learn the fundamentals of market research. • Any who wants to broaden their career horizons. Note: This is the first course in the SME Entrepreneurship Diploma pathway. It is not for high-technology businesses that need extensive validation of their basic concept. Note: Students with a high-tech project should examine the Start up Your High-Tech Business course description.

Start Up Your Online Business

CENT 1200

Type

course

Duration

30h

*VID* *KEYB* So, you want to have an online business? Well, before you start, stop and consider what it takes to be successful in that super-competitive space. Think about the knowledge, understanding and skills you’ll need to make it happen. Then ask yourself where you can acquire those skills. The answer, as you might have guessed, is right here. In this short, 10-class course, you’ll get the opportunity to validate your business idea through professional market research. You’ll learn how to develop a focused market offer using one of the many e-business platforms available. Then, as you develop your fledgling e-business, you’ll receive precious feedback and coaching to help you create the best market offer possible. Note: This is the first course in the Digital Entrepreneurship Diploma pathway. *CNT* This course is a great way to help you: • Identify a market opportunity through primary and secondary research and understand the business environment for your chosen product or service; • Develop a marketing plan: identify products or services, determine pricing, build a distribution plan, and choose appropriate promotional techniques; • Chart a competitive position within the market; • Design a business model and determine the economics of the business; • Choose an appropriate form of business (partnership, corporation, etc.); • Build an operations plan; • Apply basic techniques of project management and inventory control. *APP* As in the workplace, teamwork is key here. Sure, there will be engaging assignments and activities, but you'll also form ad-hoc teams to discuss real-world subjects presented by business experts. You'll formulate strategies to solve problems or seize opportunities. Above all, you'll have ample chance to contribute personally to the process. Participation is paramount in this blended course of in-class and online instruction. *WHO* • Students pursuing a Diploma in Entrepreneurship. • Anyone who wants to know what it takes to start a successful e-commerce business, add an online store to an existing business, set up an e-service business or create a content site. • Anyone who has tried to start their own business only to realize they need professional education and guidance. • Any employee who wants to broaden their career horizons.

Start up Your High-Tech Business

CENT 1300

Type

course

Duration

30h

*VID* *KEYB* The days of pitching your startup idea on the back of a cocktail napkin are gone. Long gone. Today, you need extreme discipline to make it in the high-tech business world and that's precisely what you'll get in this course. In 10 short classes, you'll learn a structured, systematic approach to developing an Innovation-Driven Enterprise (IDE) based on a new technology, process, business model or other innovation that provides a significant competitive advantage to a new venture. You'll also learn how to sell it, measure it, manage it and succeed at it. This is the first course in an invaluable program that can help you make your high-tech dreams come true. Note: This is the first course in the Start up Your High-Tech Business Diploma pathway. *CNT* This course is a great way to help you: • Identify a market opportunity through primary and secondary research (or “fail faster” by determining no opportunity exists); • Chart a competitive position within the market; • Network with customers and prospects; • Develop a sales process to acquire customers; • Design a business model and determine the economics of the business; • Design the Minimum Viable Business Product (MVBP) for the business; • Develop a product plan for a beachhead market; • Create metrics to measure progress. *APP* As in the workplace, teamwork is key here. Sure, there will be engaging assignments and activities, but you'll also form ad-hoc teams to discuss real-world subjects presented by business experts. You'll formulate strategies to solve problems or seize opportunities. Above all, you'll have ample chance to contribute personally to the process. Participation is paramount in this blended course of in-class and online instruction. *WHO* • Students pursuing a Diploma in Entrepreneurship. • Anyone who has tried to start their own business only to realize they need professional education and guidance. • Anyone who wants to learn how to be a disciplined entrepreneur in the high-tech sector. • Any employee who wants to broaden their career horizons. • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization.

Accounting and Financial Management

CENT 1400

Type

course

Duration

20h

*VID* *KEYB* When it comes to running a business, you are 100% accountable for the counting and the accounting. That’s more than just word play. It’s a fact. Sound financial management is the cornerstone of business. Which is reason enough to consider this course. In it, you’ll learn the basics of accounting principles and statements, journal entry processing and the preparation and interpretation of income statements and balance sheets. You’ll learn the importance of managing cash (something we should all know), financial reporting, tax processing and employee payroll. Finally, you’ll be exposed to possible sources of funding for your enterprise. In short, you’ll learn everything that counts. *CNT* This course is a great way to help you: • Analyze business transactions; • Record financial transactions employing journal entries; • Prepare financial statements and perform bank reconciliations; • Analyze financial statements for business decisions like investing for growth; • Choose an appropriate form of business (partnership, corporation, etc.); • Create financial reports for a business plan; • Identify an online accounting solution for your business; • Identify appropriate financing options for your small business. *APP* As in the workplace, teamwork is key here. Sure, there will be engaging assignments and activities, but you'll also form ad-hoc teams to discuss real-world subjects presented by business experts. You'll formulate strategies to solve problems or seize opportunities. Above all, you'll have ample chance to contribute personally to the process. Participation is paramount in this blended course of in-class and online instruction. *WHO* • Students pursuing a Diploma in Entrepreneurship. • Anyone interested in learning the basics of bookkeeping and financial management. • Self-employed workers and small-businesses owners who want to take better control of their finances. • Anyone who has tried to start their own business only to realize they need professional education and guidance. • Business employees who want to broaden their financial horizons. • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization.

Creating Your Business Plan

CENT 1500

Type

course

Duration

20h

*VID* *KEYB* Ideas are worthless… if you don’t know how to bring them to life. That’s particularly true of business. The idea may seem great to you when you first come up with it, but unless you structure your idea within a clear, concise, proven framework, your chances for success aren’t great. But don’t worry, this course is here to help. In it, you’ll learn everything you need to know to develop and present a comprehensive business plan to your peers, potential backers or buyers. If you’re ready to get down to business, this is the place to start. *CNT* This course is a great way to help you: • Identify the market, market situation and trends, legal constraints or opportunities; • Present a marketing plan that targets the chosen segment and identifies competition; • Identify key HR and operational needs, equipment and a set of milestones for the business; • Build a financial plan showing financial results over the coming 3 years, identify funding needs and demonstrate the financial health of the business for investors and lenders; • Present a business plan in a compelling manner, using current technology; • Build a clear PowerPoint deck to present the plan; • Anticipate and respond to challenges and questions. *APP* As in the workplace, teamwork is key here. Sure, there will be engaging assignments and activities, but you'll also form ad-hoc teams to discuss real-world subjects presented by business experts. You'll formulate strategies to solve problems or seize opportunities. Above all, you'll have ample chance to contribute personally to the process. Participation is paramount in this blended course of in-class and online instruction. *WHO* • Students pursuing a Diploma in entrepreneurship. • Anyone who is thinking of starting a business or simply wants to learn how to create a business plan. • Anyone who has tried to start their own business only to realize they need professional education and guidance. • Self-employed workers and small-businesses owners who want to learn how to structure their business ideas.

Sales, Networking and Business Development

CENT 1600

Type

course

Duration

20h

*VID* *KEYB* BizDev. It's more than just a buzzword. In fact, it could be the key to your success as an entrepreneur. But you have to do more than just understand what it means. You have to master it. Thankfully, this course will show you how. In ten short classes, you’ll learn the fundamentals of sales, networking and business development (BD) in a practical, hands-on manner. You’ll develop your skills in identifying potential clients, targeting them, dealing with them face-to- face, over the phone or on social media and managing your business relationships with them. You’ll also get valuable opportunities to practice your presentation skills and receive feedback from your instructor and your peers. In short, you’ll go a long way towards developing your BizDev skills. *CNT* This course is a great way to help you: • Define your competitive advantage to market your products or businesses; • Develop a compelling business sales pitch; • Prepare convincing sales presentations; • Build a plan to establish relationships with targeted customers; • Identify target customers using appropriate venues; • Network with potential clients in an efficient and systematic manner; • Respond to a request for proposal and negotiate an agreement; • Maintain a pipeline for potential business in order to ensure revenues over the short and long term. *APP* As in the workplace, teamwork is key here. Sure, there will be engaging assignments and activities, but you'll also form ad-hoc teams to discuss real-world subjects presented by business experts. You'll formulate strategies to solve problems or seize opportunities. Above all, you'll have ample chance to contribute personally to the process. Participation is paramount in this blended course of in-class and online instruction. *WHO* • Students pursuing a Diploma in Entrepreneurship. • Self-employed workers and small-businesses owners who want to learn how to generate more business. • Anyone who has tried to start their own business only to realize they need professional education and guidance. • Marketing and sales employees who want to improve their business-development skills and/or broaden their career horizons. • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization.

HR For Startups

CENT 1700

Type

course

Duration

20h

*VID* *KEYB* You know those Hollywood movies with the rag-tag team of misfits who, against all odds, go on to win the championship? Well, forget that. And consider this: the success of any organization is directly dependent on its people and their ability to work together as a team. In this course, you’ll learn the fundamentals of HR management including recruiting, interviewing, hiring, selecting, on-boarding, leadership and other topics central to creating and managing the ideal team. Sound like a good plan? Get your HR game on and sign up today! *CNT* This course is a great way to help you: • Recruit, select, on-board and integrate new employees; • Recognize techniques to motivate, develop and retain employees; • Comply with employment laws required for your business; • Describe different leadership styles and when to use them; • Improve employee performance through timely performance-management actions; • Manage common employee problems like absenteeism and pay; • Understand the obligations of a Québec employer for the health and safety of its employees; • Develop an employee handbook for your company. *APP* As in the workplace, teamwork is key here. Sure, there will be engaging assignments and activities, but you'll also form ad-hoc teams to discuss real-world subjects presented by business experts. You'll formulate strategies to solve problems or seize opportunities. Above all, you'll have ample chance to contribute personally to the process. Participation is paramount in this blended course of in-class and online instruction. *WHO* • Students pursuing a Diploma in entrepreneurship. • Entrepreneurs who want to build an efficient organization with motivated employees. • Project managers or team leaders who want to learn how to build the best teams. • HR students who want to broaden their knowledge of human resources management. • HR employees who want to broaden their career horizons. • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization.

Optimizing Business Operations

CENT 1800

Type

course

Duration

20h

*VID* *KEYB* Entrepreneurs are often driven by ideas; but businesses are driven by processes. This course will help you blend the two to optimize the management of daily operations to increase your chances for success. In it, you'll gain a foundational understanding of operational management including defining optimal processes, managing capacity to meet demand, the principals of LEAN operations and total quality management, the basics of project management and risk management and a better understanding of how the operations of your new businesses will evolve over time. Sound like a good idea? *CNT* This course is a great way to help you: • Analyze and optimize business processes; • Design operational processes; • Forecast demand and plan capacity; • Improve operations by becoming LEAN and focusing on total quality; • Manage projects, identify risks and build contingency plans; • Estimate profitability and perform financial planning for operations; • Identify appropriate financing options for your small business. *APP* As in the workplace, teamwork is key here. Sure, there will be engaging assignments and activities, but you'll also form ad-hoc teams to discuss real-world subjects presented by business experts. You'll formulate strategies to solve problems or seize opportunities. Above all, you'll have ample chance to contribute personally to the process. Participation is paramount in this blended course of in-class and online instruction. *WHO* • Students pursuing a Diploma in Entrepreneurship. • Anyone who is thinking of starting a business or simply wants to learn how to better manage business operations. • Anyone who has tried to start their own business only to realize they need professional education and guidance. • Self-employed workers and small-businesses owners who want to improve operational efficiency. • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization.

SOCIAL MEDIA - STRATEGIES & ROI

CEPR 225

Type

course

Duration

20h

*VID* *KEYB* This course is the follow-up to CEPR 125, which you probably really liked. No wonder. It turned something you use all day long into skills that can last a lifetime. In this course, you'll deepen your understanding of the elements required in designing a successful social media campaign. And that means ROI: return on investment. You'll keep up to date with best practices and strategies as you develop a comprehensive social media strategy to market a business or organization using social ads, supporting systems and advanced strategies on all the most popular social media sites. And that will give you a very distinct advantage. *CNT* This course is a great way to help you: • Conduct a social media audit; • Design a social media strategy and innovative campaigns; • Develop a content strategy and tracking mechanism via an editorial calendar; • Leverage social advertising to meet strategic goals; • Use social analytics to measure ROI using platform insights and Google analytics. *APP* In this program, you'll gain real-world knowledge, experience and insights through hands-on training from industry experts with a wealth of experience. Individual and group activities are very hands-on, bridging the gap between theory and practice. *WHO* • Students who completed CEPR 125 and want to continue their studies. • Anyone who wants to learn the fundamentals of social media. • Students who want to work in public relations, advertising, website creation, management, or virtually any other field that communicates online. • Public relations professionals who want to broaden their own reach or that of their clients. • Students moving onward to an academic path in the web world. • Employees in marketing, communications or sales who want to refresh their skills or open new horizons. • Small-business owners or association members who manage their own communications. • Website owners/managers who want to maximize their reach on the web.

Business-Case Driven Decision-Making Workshop

CEPS 1026E

Type

workshop

Duration

*VID* *KEYB* Do you feel like you're putting your neck on the line every time you make a business decision? No wonder. Tolerance for management errors in today's business climate is low and the need for rock-solid accountability is higher than ever. So if you want to make a business decision, you'd better have a solid business case. And Eugene Roditi can help. In his workshop, you'll learn how to differentiate a strong case from a weak one. You'll learn how to write effective business cases to help you to make the best business decisions... and breathe a little easier. ***Until the current public health situation with the COVID-19 is resolves, this workshops will be offered in a 3.5 hours online format.*** *CNT* This workshop will empower you to: • Design a business case using a systematic approach; • Build validated financial models in support of your cases; • Identify critical variables that can affect the results of your cases; • Highlight non-financial benefits that will act as a vital support to your cases; • Package and effectively present the results of your cases when the time to make a business decision arrives. *APP* This workshop is based on an optimized practical approach that mixes active learning, self-assessment activities, demonstrations and individual exercises. In short, you’ll learn by doing and sharing. *WHO* • Product and project managers who have to justify and/or get approval for their proposals • Managers assigned to business-case development in support of executive decisions • Sales people and sales managers who want to master the art of convincing • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, in your office or in one of our campus locations. *ADD* 1) Registration fee includes course materials, lunch and refreshments. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Eugene_Roditi.jpg|Eugene Roditi] Eugene Roditi, B.Sc., B.Eng. Eugene Roditi is President and founder of Roditi Consulting Group Inc. (RCG Inc.), a boutique consulting firm specializing in leadership assessment and development, innovation techniques, management approaches and strategic-thinking frameworks. From 2003 to 2009, Eugene was also founder and President of Oritmy Consulting Group. Over the past 25 years, he has acquired a wealth of experience in leadership assessment and development, creativity and problem resolution, strategic planning and personal effectiveness. Today, Eugene regularly gives workshops in leadership, creativity and business-case-driven decision-making.

Recognition of Millenials in the workplace

CEPS 1027E

Type

workshop

Duration

*VID* *KEYB* A pat on the back and a "way to go!" don't cut it anymore. Today's younger workers are motivated by different forms of recognition. In this "don't miss" workshop with industry experts Sonya Desautels and Virginie Bernal, you'll gain critical insights into what motivates younger employees, forming closer, more productive, more lasting business relationships that ultimately lead to a more effective organization. A shift has happened in the workplace. Your key to success is recognizing it and getting onboard. The sooner, the better. ***Until the current public health situation with the COVID-19 is resolves, this workshops will be offered in a 3.5 hours online format.*** *CNT* This workshop will empower you to: • Explore new concrete forms of employee-recognition for younger generations; • Develop an ideal relationship model for managers and younger employees, one that's more suited to today's realities; • Gain better understanding about what motivates today's generation; • Identify and prioritize new attitudes and behaviours that take into account the needs and mindsets of younger generations; • Create a step-by-step personalized action plan to favour effective recognition of younger-generation employees in the workplace. *APP* This workshop is based on an optimized practical approach that stimulates creative thinking based on active learning, self-assessment activities, demonstrations, individual exercises and proprietary tools combining neuro-linguistic programming (NLP), innovation and creativity. The workshop is 100% participative, interactive, fun and sometimes disruptive. *WHO* • Leaders, managers and key influencers who want to understand what it takes to motivate younger generations with effective recognition. • Employees at any level who want to gain recognition skills to help themselves and younger workers with their professional development. • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. We're flexible. That means this workshop can be offered in English or French and can be customized for corporate groups and offered on the date of your choosing, in your office or in one of our campus locations. *ADD* 1) Registration fee includes course materials, lunch and refreshments. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Sonya_Desautels.jpg|Sonya Desautels] [IMAGE_C:/content/dam/cce/images/trainers/Virginie_Bernal.jpg|Virginie Bernal] Sonya Desautels & Virginie Bernal
Certified Corporate & Personal coaches (N.L.P.) | Transformational leaders Creative and dynamic entrepreneurs and co-founders of ENIGM group, Sonya and Virginie are known as passionate women of action with solutions to effect behavioural change. Their mission is to unite not only organizations with people, but people with their true inner selves. They cumulate a rich experience of over 40 years in strategic roles as entrepreneurs, business owners and high-level managers. Their clients benefit from their vast experience in organizations of every size, and their deep understanding of business and human challenges. Their professional mission is to bring enj

Maximize Your Influential Power

CEPS 1029E

Type

workshop

Duration

*VID* *KEYB* Do you have the impact you need at work? Do you know how to develop something as intangible as influence? In this workshop, you will develop your power to persuade, your ability to negotiate and your capacity to build allies, all of which will increase your influence. That is the essence of leadership. Whatever the role you play in your organization, Sophie Lemieux will help you come out of this workshop with concrete skills to position yourself, express your opinion strategically and rally people so you can build better business relationships and increase your overall success. ***Until the current public health situation with the COVID-19 is resolves, this workshops will be offered in a 3.5 hours online format.*** *CNT* This workshop will empower you to: • Explore the concepts of personality, behaviour and power; • Identify and understand political games and the role of different actors in your workplace; • Learn to position yourself to gain credibility and practice addressing your point of view to build commitment; • Assess your strengths and weaknesses and understand emotional intelligence concepts; • Develop concrete strategies to increase your influence in hierarchical relationships and other business relationships; • Discover ways to redefine an objective to positively rally people around *APP* This workshop is based on an optimized practical approach that mixes active learning, self-assessment activities, demonstrations and individual exercises. In short, you’ll learn by doing and sharing. *WHO* • Employees and managers seeking professional growth and success. • Entrepreneurs or freelancers wanting to increase their positive impact with their business relationships. • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, in your office or in one of our campus locations. *ADD* 1) Registration fee includes course materials, lunch and refreshments. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Sophie_Lemieux.jpg|Sophie Lemieux] Sophie Lemieux
MBA | C.Adm | C.M.C. President of Solem Management, Sophie Lemieux is a member of the Chartered Administrators of Québec (C. Adm). She holds an MBA, a Certified Management Consultant title (C.M.C) and a Registered Corporate Coach title (RCC TM). She has over 15 years of experience in the management of multidisciplinary teams, project management, training & coaching and business development. Simply put, Sophie will help you amp up your game.

Creative Leadership

CEPS 1031E

Type

workshop

Duration

*VID* *KEYB* How can you be more productive? How can you innovate? Building a creativity process is more than ever a key skill required for every professional. It is not easy to gather a team and have them create and innovate. Not to worry, Sophie Lemieux can help. In this workshop, she'll give you strategies to stimulate your creativity and apply it in day-to-day managerial tasks. You will discover new powerful tools to bring the imagination of key team players even further than you could have imagined yourself. ***Until the current public health situation with the COVID-19 is resolves, this workshops will be offered in a 3.5 hours online format.*** *CNT* This workshop will empower you to: • Learn today’s definition and standards of creativity and success; • Identify key factors and tools that impede creativity; • Practice and integrate proven methods to stimulate creativity in work-related0 situations; • Establish a daily creative routine to identify and apply personal strategies in the workplace. *APP* This workshop is based on an optimized practical approach that mixes active learning, self-assessment activities, demonstrations and individual exercises. In short, you’ll learn by doing and sharing. *WHO* • • Managers. • Project managers. • Entrepreneurs who want to make an impact in their workplace. • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, in your office or in one of our campus locations. *ADD* 1) Registration fee includes course materials, lunch and refreshments. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Sophie_Lemieux.jpg|Sophie Lemieux] Sophie Lemieux MBA | C.Adm. |C.M.C. President of Solem Management, Sophie Lemieux is a member of the Chartered Administrators of Québec (C.Adm.). She holds an MBA, a Certified Management Consultant title (C.M.C) and a Registered Corporate Coach title (RCC TM). She has over 15 years of experience in the management of multidisciplinary teams, project management, training & coaching and business development. Sophie will bring your creativity to a new level.

How to Transition from Team Member to Team Leader

CEPS 1073E

Type

workshop

Duration

14h

*VID* *KEYB* If it were easy to be an effective manager or supervisor, bookstores would have an awful lot of empty shelves. The truth is, it's an acquired skill, something you learn from the experiences of seasoned professionals like Sophie Lemieux and Kathryn Peterson. In their two-day workshop, you'll learn the conceptual and personal abilities you need to influence and lead individual employees and teams. You'll improve your self-awareness, active listening, communication and assertiveness—four vital keys to success. Most of all, you'll leave the workshop with greater enthusiasm and the confidence you need to improve your performance as a supervisor. Ready for the challenge? ***Until the current public health situation with the COVID-19 is resolves, this workshops will be offered in a 7 hours online format.*** *CNT* This workshop will empower you to: • Develop your managerial skills; • Learn concrete methodology to boost performance and motivation in your teams; • Acquire the skill set and plans of action you need to become a better supervisor; • Practice self-awareness and active listening. *APP* This workshop is based on an optimized practical approach that mixes active learning, self-assessment activities, demonstrations and individual exercises. In short, you’ll learn by doing and sharing. *WHO* • Employees who want to further their careers. • Entrepreneurs who want to better manage employees. • Managers who want to improve their skills. • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, in your office or in one of our campus locations. *ADD* 1) This is a 2-Day workshop 2) Registration fee includes course materials, lunch and refreshments. 3) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 4) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 5) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Sophie_Lemieux.jpg|Sophie Lemieux] Sophie Lemieux
, MBA, C.Adm., C.M.C. Management Consultant and President of Solem Management, Sophie is a member of the Chartered Administrators of Quebec. She holds an MBA, as well as C.M.C. (Certified Management Consultant) and an RCCTM (Registered Corporate CoachTM ) titles. She has more than 15 years of experience in management (coaching, management of multidisciplinary teams, project management, training and business development). Her leadership style is focused on positivism, dynamism, active listening, healthy stress management and adaptability. Sophie is perfectly bilingual, extremely well organized, focusing on value-added processes and she loves new challenges. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Kathryn_Peterson.jpg|Kathryn Peterson] Kathryn Peterson
, Adm. A. Kathryn Peterson holds a B.A. in psycho education and has 14 years of experience working as a counselor with individuals and groups dealing with drug and alcohol addiction, gambling and homelessness. She is accredited to facilitate and distribute four internationally acclaimed training programs: Think On Your Feet®, Skilled Presenter™, HBDI® and Spark Engagement!™. As a trainer, coach and keynote speaker fo

Design Thinking for Powerful Strategic Planning

CEPS 1084E

Type

workshop

Duration

*VID* *KEYB* Just winging it, eh? Good luck with that! Proper strategic planning is the key to success in the realization of just about any project. But what if you could go one step further to create a plan that really has impact? You can. Just sign up for this workshop with industry pro Nancy Lahaie! You'll learn the essentials of analyzing and strategizing like identifying your ideal customers and market drivers; how to plan effectively to impact customer experience; and how to measure, adjust and improve. If you want to maximize the impact of your strategic plans, we've got a plan: enroll in this workshop. ***Until the current public health situation with the COVID-19 is resolves, this workshops will be offered in a 3.5 hours online format.*** *CNT* This workshop will empower you to: • Familiarize yourself with the steps involved in the strategic-planning process; • Understand the information required to build a thorough situational analysis; • Build strategies and an execution plan aligned with achievable KPIs (key performance indicators); • Measure marketing activities to maximize the budget and improve efforts. *APP* This workshop is based on an optimized practical approach that mixes active learning, demonstrations, sub-group discussions and individual exercises. In short, you’ll learn by doing and sharing. *WHO* • Managers and employees who want to broaden their career horizons through professional growth. • Entrepreneurs who want to build stronger, more sustainable companies. • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, in your office or in one of our campus locations. *ADD* 1) Registration fee includes course materials, lunch and refreshments. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Nancy_Lahaie_LOWREZ2.JPG|Nancy Lahaie] Nancy Lahaie, B.Sc., McGill Nancy is a seasoned pro with more than 20 years of marketing experience in creating and growing powerful brands with innovative strategies. She is recognized for her ability to build, mobilize and engage multi-disciplinary teams around a project, a vision and company objectives. Over the years, she has worked with both in B2B and B2C markets, in large multi-national organizations as well as small & medium enterprises (SMEs). She's an experienced consultant who that has helped companies maximize their commercial potential and she can help you elevate your brand experience.

Predictive Analytics: Real Value in Big Data

CEPS 1087E

Type

workshop

Duration

14h

*VID* *KEYB* They call big-data mining the gold rush of the 21st century. The problem is that in any rush, there's always a certain amount of chaos. In this industry-based two-day workshop lead by four seasoned pros, you'll cut through the confusion and hype and get to the core of the subject. You'll find out how big data and predictive analytics are changing the way the world does business and you'll learn how big data works. Don't be taken in by fool's gold. Take this workshop and get a snapshot of what mining today is all about. ***Until the current public health situation with the COVID-19 is resolves, this workshops will be offered in a 7 hours online format.*** *CNT* This workshop will empower you to: • Demystify the concept of big data and all that it entails; • Learn the fundamentals of predictive analytics by studying data, machine-learning tools and predictive models; • Better understand the true potential of predictive analytics through the use of powerful, real-world applications; • Explore the application of predictive analytics on healthcare, retail & marketing and banking; • Review the topics of modeling concepts and intuitions, data types, software, computing power & executing time, pitfalls, data security, privacy and ethics. *APP* The content of this workshop is based on cutting edge theory and it will provide concrete real-world examples of how big data is used everyday. You will be learning from the best in the industry and you will leave with a concrete portrait of all the possibilities big data has to offer and how it's involved in every facet of our lives. *WHO* • Anyone interested in big data and predictive analytics; • Marketers who want to better target their clients’ customers; • Directors of market intelligence who want to extract more value from data; • Healthcare providers who want to optimize personalized medicine; • CTOs who want to understand what the geeks in the basement are doing with the company’s data; • If you already work in the data or coding field, we have other workshops that would suit you better. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, in your office or in one of our campus locations. *ADD* 1) Registration fee includes course materials, lunch and refreshments. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR*[IMAGE_C:/content/dam/cce/images/trainers/Francis_Vekeman.jpg|Francis Vekeman][IMAGE_C:/content/dam/cce/images/trainers/Erick_Moyneur_LOWREZ2.jpg|Erick Moyneur] [IMAGE_C:/content/dam/cce/images/trainers/Eric_Gravel_LOWREZ2.jpg|Eric Gravel] [IMAGE_C:/content/dam/cce/images/trainers/Nicolas-Corneau-Tremblay_LOWREZ2.jpg|Nicolas Corneau-Tremblay] Francis Vekeman, B.A.; M.A., Econ Érick Moyneur, B.Sc., Math; M.A., Econ Éric Gravel, M.Sc., Finance; M.A., Econ Nicolas Corneau-Tremblay, M.A., Econ Four industry experts with solid academic backgrounds and years of real-world experience in econometrics, biostatistics, epidemiology, cost-benefit analyses, stress testing, event study and market share analysis, risk assessment modelling, investment analyses, drug safety, fraud detection, credit-risk rating and more. They do

Lean for Non-Manufacturing Processes

CEPS 1096E

Type

workshop

Duration

*VID* *KEYB* Lean is an integral part of many businesses that has been applied to everything from administrative processes and medical organizations to product development: as part of the organizational DNA of many successful corporations, it has become much more than just another trend, but what exactly is it? What tools does it provide, what is the methodology and how can it help improve your team’s efficiency? The objective of this workshop is to gain a deeper understanding of lean and other continuous improvement principles and apply them in a practical setting, using a lean simulation process. Participants will leave the workshop knowing how lean principles can be applied to their respective workplaces. ***Until the current public health situation with the COVID-19 is resolves, this workshops will be offered in a 3.5 hours online format.*** *CNT* This workshop will empower you to: • Gain a deeper understanding of the basic lean principles; • Apply lean principles to non-manufacturing processes; • Grasp the critical success factors for implementing lean as well as the pitfalls to avoid; • Engage in push, pull and continuous flow; • Manage takt time and line balancing; • Develop strategies to avoid the eight wastes of lean; • Understand the principles of visual management; • Improve your management and leadership skills; • Differentiate between lean and kaizen transformation. *APP* This workshop is based on an optimized practical approach that mixes active learning, self-assessment activities, demonstrations and individual exercises. In short, you’ll learn by doing and sharing. *WHO* • Anyone interested in learning lean principles and wanting to implement them at their workplace; • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, in your office or in one of our campus locations. *ADD* 1) Registration fee includes course materials, lunch and refreshments. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/CCE_Photo_Benoit_Lamontagne.jpg|Benoit Lamontagne] Benoit Lamontagne
Benoit is an electrical engineer and a member of both the Ordre des Ingénieurs du Québec (OIQ) and the Chartered Administrators of Québec (C.Adm.) who has worked in the aerospace industry, in the field of avionics product development, for over 13 years. During that time, Benoît developed an expertise in project management, continuous improvement and leading organizational transformations.

DATA AND AI PROJECT MANAGEMENT

CEPS 1097E

Type

workshop

Duration

*VID* *KEYB* If you try to adopt traditional project-management methods to today’s AI business world, you’ll be in for a nasty surprise. What’s required is something vastly different. But don’t despair. This one-day workshop with industry pro Adrian Gonzalez Sanchez will help you manage your AI projects with confidence and success. In it, you’ll learn the fundamentals of AI projects, the latest project management principles, product ownership and AI backlog management, typical AI project stages, roles and responsibilities of project members and more. If you want to master artificial intelligence projects, this is a great way to get real. ***Until the current public health situation with the COVID-19 is resolves, this workshops will be offered in a 3.5 hours online format.*** *CNT* This training will enable you to: • Apply project management and product ownership techniques unique to AI and data projects; • Gain in-depth understanding of the typical roles and responsibilities, stages and outputs of AI projects; • Understand the principle of Agile and hybrid project management and their potential benefits and drawbacks when implemented in AI specific projects; • Predict the necessary steps for a successful AI project and the interaction with the data team. *APP* This business-oriented workshop is based on fundamental theories and industry case studies taken from large data-driven companies. In short, you’ll learn by reading, thinking and doing. Case readings and AV material are drawn from current topics and recent news/events. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, in your office or in one of our campus locations. *WHO* If your area of expertise is on the following list, you could benefit greatly from this workshop: • project managers; • product owners; • team leaders; • data-oriented professionals; • consultants; • data strategists; • Business analysts; • Business professionals in technology-oriented projects; • IT professionals; • Students; • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. All workshops can be customized for corporate groups. They can be offered on the date of your choosing, in your office or in one of our campuses. *ADD* 1) Registration fee includes course materials, lunch and refreshments. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Adrian_Gonzalez_Sanchez_photo.jpg|Adrian Gonzalez Sanchez] Adrian Gonzalez Sanchez, M.Sc. (Mobile Communications), M.B.A. | Telematics Engineer, Senior Consultant on Artificial Intelligence and Blockchain Technology, Certified Scrum Product Owner® (CSPO) Adrian Gonzalez Sanchez is a frequent university lecturer with a wealth of hands-on experience in the fields of big data and artificial intelligence. Over the years, he’s had extensive experience with leading data-centric companies like Dhatim, Geoblink and others and is a frequent AI consultant to CGI, IVADO Labs and other Canadian industry leaders. In addition to his practical experience, Adrian is a tutor and learning facilitator for MIT Sloan's executive AI & Blo

INTRODUCTION TO SEO 2020

CEPS 1098E

Type

workshop

Duration

*VID* *KEYB* There are over 200 million active websites out there and they’re all vying for attention. But here’s a more daunting fact: if you don’t master SEO, your website is the proverbial needle in a haystack. Impossible to find. But not to fear. In this one-day workshop lead by digital pro Tarek Riman, you’ll learn all the basics you need to maximize your reach on the web, like the role of SEO in the marketing mix, SEO stats and terms, what makes good SEO and more. You’ll also familiarize yourself with key concepts like crawling, indexing and ranking factors. It’s easy, if you want to unleash the potential of your website, this is where you should start. ***Until the current public health situation with the COVID-19 is resolves, this workshops will be offered in a 3.5 hours online format.*** *CNT* This training will enable you to: • Learn the HOWs and WHYs of implementing SEO strategies from the ground up; • Discuss SEO as part of a business goal and the consumer journey; • Understand the ranking factors for SEO in 2020; • Perform an SEO audit and create recommendations based on the audit; • Recognize how web pages are crawled, indexed and ranked by search engines; • Incorporate social media and content marketing into your SEO strategy; • Identify how SEO is linked to analytics, coding, KWs, content and more. *APP* This workshop is based on an optimized practical approach. It mixes pedagogical strategies like active learning, case studies, experiential learning and real-life exercises. In short, you’ll learn by doing. *WHO* • Anyone working in a startup that’s trying to stand out on the web; • Entrepreneurs and self-employed workers who want their websites to make it to the top of searches quickly and economically; • Marketers, marketing managers, media professionals, advertising executives, content writers and web pros who want to promote websites more efficiently and/or broaden their knowledge of search; • Anyone who wants to learn how to use SEO to build stronger organizations; • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. All workshops can be customized for corporate groups. They can be offered on the date of your choosing, in your office or in one of our campuses. *ADD* 1) Registration fee includes course materials, lunch and refreshments. 2) In the case of insufficient registration, the workshop will be cancelled and participants will be reimbursed for the full amount paid. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Tarek_Riman.jpg|Tarek Riman] Tarek Riman, BBA Tarek is the Founder of Cap.TaiM, a full-service digital marketing agency. He’s also a business and motivational speaker, a regular contributor to Thrive Global, The Huffington Post and Social Media Today, Professor of marketing and founder of the blog Montrealtips.com, proceeds from which all go to UNHCR, Montreal Children's Hospital, various scholarships, and other causes. He is the international best-selling author of The Camino Within, The Secret to Capitalizing on Analytics and The SEO Way.

INTRODUCTION TO SEM 2020

CEPS 1099E

Type

workshop

Duration

*VID* *KEYB* SEO is all about organic search. SEM, on the other hand, stands for search engine marketing, which includes SEO but goes a lot deeper into marketing strategies and campaigns. And what better person to learn about it from than Tarek Riman. A renowned industry author and marketing professor, Tarek will guide you through Google AdWords, Google Ads Support and Bing Ads Support. He’ll teach you the basics of SEM and landing pages and show you how to conceive and implement effective SEM-based marketing campaigns to get your website and business the kind of exposure they deserve. Bottom line: you won’t get this kind of learning on a YouTube tutorial. Tarek is the real deal. ***Until the current public health situation with the COVID-19 is resolves, this workshops will be offered in a 3.5 hours online format.*** *CNT* This training will enable you to: • Understand how paid search works as part of the marketing mix; • Grasp the structure of PPC & display campaigns; • Research keywords and write effective ad and landing-page copy; • Implement an ad campaign and digital marketing strategies to increase web traffic and brand awareness; • Measure and assess the performance of an SEM campaign; • Optimize an SEM campaign based on data and analytics. *APP* This workshop is based on an optimized practical approach. It mixes pedagogical strategies such as active learning, case studies, experiential learning and real-life exercises. In short, you’ll learn by doing. *WHO* • Anyone working in a start-up that wants to take its place in the web world. • Entrepreneurs and self-employed workers who want their websites to make it to the top of searches quickly. • Marketers, marketing managers, media professionals, advertising executives, content writers and web pros who want to promote websites more efficiently and/or broaden their knowledge of search engine marketing. • Anyone who wants to learn how to use SEM to build stronger organizations. All workshops can be customized for corporate groups. They can be offered on the date of your choosing, in your office or in one of our campuses. *ADD* 1) Registration fee includes course materials, lunch and refreshments. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Tarek_Riman.jpg|Tarek Riman] Tarek Riman, BBA Tarek is the Founder of Cap.TaiM, a full-service digital marketing agency. He’s also a business and motivational speaker, a regular contributor to Thrive Global, The Huffington Post and Social Media Today, Professor of marketing and founder of the blog Montrealtips.com, proceeds from which all go to UNHCR, Montreal Children's Hospital, various scholarships, and other causes. He is the international best-selling author of The Camino Within, The Secret to Capitalizing on Analytics and The SEO Way.

TALENT MANAGEMENT & RETENTION : ENGAGING MILLENIALS

CEPS 1101E

Type

workshop

Duration

*VID* *KEYB* Motivational posters are about as effective as a pat on the back. In today’s rapidly changing professional world, managers need a whole new set of skills that create optimal alignment between the organization’s needs and human resources. In this one-day workshop, renowned industry expert Melissa Dawn will help you strengthen your value within the organization, build agile and relationship-focused leadership skills, develop talent to engage employees and support business objectives, and create a work culture that cultivates and supports A-players. The focus target group for this workshop is geared towards millenial employees. Register today and take the next big step in your career as an effective manager. ***Until the current public health situation with the COVID-19 is resolves, this workshops will be offered in a 3.5 hours online format.*** *CNT* This training will enable you to: • Create a selection process driven by your core values, big picture vision and culture; • Develop strategies for hiring A-players; • Coach, educate, and give feedback and recognition that inspires the best in people and keeps talent engaged; • Design and apply strategies for onboarding, performance assessment and career development; • Understand how to appraise and align the core strengths and talents of individuals with team or organizational objectives; • Develop and align your role with overall business strategies to provide greater value to your organization. *APP* This workshop is based on co-active coaching, conscious leadership, team performance coaching, role playing, case studies, experiential learning and co-creating with attendees. In short, you’ll learn by doing. *WHO* • Anyone who works in a management position and wants to improve their managerial and coaching skills; • Small business owners who want to improve their ability to deal effectively with employees; • HR professionals who want to broaden their understanding of management techniques; • Employees who want to move up in their company; • Anyone who wants to learn how to use coaching skills to build stronger organizations; • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. All workshops can be customized for corporate groups. They can be offered on the date of your choosing, in your office or in one of our campuses. *ADD* 1) Registration fee includes course materials, lunch and refreshments. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Melissa_Dawn.jpg|Melissa Dawn] Melissa Dawn, Founder and CEO of Your Life Melissa is a renowned speaker, author and coach certified by the International Coaches Federation as a Certified Professional Co-Active Coach (CPCC); a Professional Certified Coach (PCC); and a Certified Team Performance Coach (CTPC). She holds a B.Comm. degree, is a regular contributor to the Huffington Post, Thrive Global and Entrepreneur; and is regularly featured on leading podcasts, radio and television programs. She is the author of the bestselling book, I Attract What I Am, and was recently named one of Hubspot’s Best Coaching Services worldwide for 2019.

MAKING SENSE OF BLOCKCHAIN TECHNOLOGY

CEPS 1102E

Type

workshop

Duration

*VID* *KEYB* If you’ve seen the explainers, but you still can’t wrap your head around blockchain technology, don’t worry. It’s a hard subject to master. But this one-day workshop with industry pro Adrian Gonzalez Sanchez will make it all seem a lot easier. In it, you’ll learn the fundamentals, implications and opportunities related to blockchain technologies in business applications. You’ll also gain a pragmatic overview that will help you understand and define the potential of blockchain tech in your own area of expertise. Unblock the secrets of blockchains by registering for this fascinating workshop today. ***Until the current public health situation with the COVID-19 is resolves, this workshops will be offered in a 3.5 hours online format.*** *CNT* This training will enable you to: • Analyze blockchain technology fundamentals and differences; • Apply blockchain technologies to various business scenarios; • Integrate blockchain as part of your business strategy; • Predict the hard (ROI) and soft benefits of blockchain for business; • Identify the most important blockchains and their regulatory status. *APP* This business-oriented workshop is based on fundamental theories and industry case studies taken from large blockchain tech companies like Bitcoin, Ethereum, Libra, EOS and others. Case readings and AV material are drawn from current topics and recent news/events. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, in your office or in one of our campus locations. *WHO* • Almost anyone could benefit greatly from this workshop: C-Suite executives, IT directors, managers, consultants, business developers, business professionals, product owners, project managers, entrepreneurs, technology lovers, students, etc; • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. All workshops can be customized for corporate groups. They can be offered on the date of your choosing, in your office or in one of our campuses. *ADD* 1) Registration fee includes course materials, lunch and refreshments. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Adrian_Gonzalez_Sanchez_photo.jpg|Adrian Gonzales Sanchez] Adrian Gonzalez Sanchez, M.Sc. (Mobile Communications), M.B.A. | Telematics Engineer, Senior Consultant on Artificial Intelligence and Blockchain Technology, Certified Scrum Product Owner® (CSPO) Adrian Gonzalez Sanchez is a frequent university lecturer with a wealth of hands-on experience in the fields of big data and artificial intelligence. Over the years, he’s had extensive experience with leading data-centric companies like Dhatim, Geoblink and others and is a frequent AI consultant to CGI, IVADO Labs and other Canadian industry leaders. In addition to his practical experience, Adrian is a tutor and learning facilitator for MIT Sloan's executive AI & Blockchain course".

Leveraging The Power of Marketing Personas

CEPS 1104E

Type

workshop

Duration

*VID* *KEYB* Do you know your target customers? Not just age, sex and other generic demographic info but deep insight into who they are, what they want and how to really connect with them? If you don’t, this workshop is for you. In one short day with industry pro Nancy Lahaie, you’ll gain deep insight into the power of persona marketing. You’ll dive into the steps involved in building personas, identifying your organization’s persona and integrating those concepts into your communication and sales strategies. In the process, you’ll become a more vital marketing persona in your own right. Ready? ***Until the current public health situation with the COVID-19 is resolves, this workshops will be offered in a 3.5 hours online format.*** *CNT* This workshop will empower you to: • Familiarize yourself with the steps involved in building a persona; • Understand the information required to build your organization’s own persona; • Build strategies and tactics that leverage the power of persona marketing. *APP* This workshop is based on an optimized practical approach that mixes active learning, demonstrations, sub-group discussions and individual exercises. In short, you’ll learn by doing and sharing. *WHO* • Employees and managers seeking professional growth and success. • Entrepreneurs wanting to build a strong and sustainable company • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, in your office or in one of our campus locations. *ADD* 1) Registration fee includes course materials, lunch and refreshments. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Nancy_Lahaie_LOWREZ2.JPG|Nancy Lahaie] Nancy Lahaie, B.Sc., McGill Nancy is a seasoned pro with more than 20 years of marketing experience in creating and growing powerful brands with innovative strategies. She is recognized for her ability to build, mobilize and engage multi-disciplinary teams around a project, a vision and company objectives. Over the years, she has worked with both in B2B and B2C markets, in large multi-national organizations as well as small & medium enterprises (SMEs). She's an experienced consultant who that has helped companies maximize their commercial potential and she can help you elevate your brand experience.

Concordia University

Concordia Continuing Education (CCE)

Concordia Continuing Education (CCE)

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