Concordia University

Marketing on Social Networks: Why, How, When, Who and Where

Course Code: CEPS 1059E
Let's skip the buzzwords and get to the facts. Estimates for 2016 showed that global advertising on social networks reached $33 billion. That's a 33% increase over 2015. And yearly growth is expected to continue at rates above 20% through at least 2018. Do you know how to bolster your brand on social media? Ana Marinescu does. During her workshop, you'll learn how to take control of your brand’s e-destiny and figure out the why, how, when, who and where you stand on social media.

Your take-away

This workshop will empower you to:
• Get a clear overview of the main platforms available (Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube, Google+), their characteristics, benefits and limitations;
• Learn tools and techniques that help identify your target audience and strategies to effectively capture their attention;
• Develop personalized strategies adapted to your objectives and the core components you wish to communicate;
• Integrate the principles behind building your brand online (authenticity, adaptability and relevance);
• Discover techniques to allocate resources appropriately while prioritizing content creation and consistency;
• Implement a personalized strategy tailored to your work reality.

Our approach

This workshop is based on an optimized practical approach that mixes active learning, self-assessment activities, demonstrations and individual exercises. In short, you’ll learn by doing and sharing.

Who benefits the most?

• Members of the marketing team.
• Company owners.
• Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization.

We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, in your office or in one of our campus locations.

Important details

1) Registration fee includes course materials, lunch and refreshments.
2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full.

Concordia CCE Loyalty Discount

All students who meet at least one of the following conditions, will receive a 10% discount on their CCE course or workshop tuition fees:

1)   Have completed a CCE, Undergraduate or Graduate course at Concordia University in a prior academic term;

2)   Have completed a language proficiency test (IELTS) at CCE;

3)   Have completed a CCE Professional Development Seminar/Workshop.

This discount is based on the information maintained in the Concordia University student information system.

NOTE: This discount does not apply to a language proficiency test enrollment (IELTS) nor to application fees for admission to a CCE program of study.


Your trainer

Ana Marinescu, B. Comm | MBA
Ana Marinescu is a Montréal-based strategic consultant and entrepreneur. Founder of Urbana Marketing, she holds an MBA and a Bachelor of Commerce in International Business and Marketing from Concordia University. Ana has extensive industry experience in a wide variety of fields and successfully guides non-profits, entrepreneurial ventures and some of the world's most admired brands such as L’Oréal, Yves St-Laurent, Ralph Lauren, Giorgio Armani, Moët & Chandon and Tesla. She also produce and promote large-scale events such as the Just For Laughs International Visual Arts Contest, for which she recruited 150 visual artists from over 50 countries. Ana is passionate about sharing best social media practices and is the ideal trainer for this workshop.

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