Concordia University

http://www.concordia.ca/content/concordia/en/cce/courses/details.html

EV BUILDING UPDATE: CONCORDIA MAKING PROGRESS TO RESTORE COOLING SYSTEM’S CAPACITY :

Read more.

SOCIAL MEDIA - STRATEGIES & ROI

Course Code: CEPR 225
This course is the follow-up to CEPR 125, which you probably really liked. No wonder. It turned something you use all day long into skills that can last a lifetime. In this course, you'll deepen your understanding of the elements required in designing a successful social media campaign. And that means ROI: return on investment. You'll keep up to date with best practices and strategies as you develop a comprehensive social media strategy to market a business or organization using social ads, supporting systems and advanced strategies on all the most popular social media sites. And that will give you a very distinct advantage.

Your take-away

This course is a great way to help you:
• Conduct a social media audit;
• Design a social media strategy and innovative campaigns;
• Develop a content strategy and tracking mechanism via an editorial calendar;
• Leverage social advertising to meet strategic goals;
• Use social analytics to measure ROI using platform insights and Google analytics.

Our approach

In this program, you'll gain real-world knowledge, experience and insights through hands-on training from industry experts with a wealth of experience. Individual and group activities are very hands-on, bridging the gap between theory and practice.

Who benefits the most?

• Students who completed CEPR 125 and want to continue their studies.
• Anyone who wants to learn the fundamentals of social media.
• Students who want to work in public relations, advertising, website creation, management, or virtually any other field that communicates online.
• Public relations professionals who want to broaden their own reach or that of their clients.
• Students moving onward to an academic path in the web world.
• Employees in marketing, communications or sales who want to refresh their skills or open new horizons.
• Small-business owners or association members who manage their own communications.
• Website owners/managers who want to maximize their reach on the web.

Concordia CCE Loyalty Discount

All students who meet at least one of the following conditions, will receive a 10% discount on their CCE course or workshop tuition fees:

1)   Have completed a CCE, Undergraduate or Graduate course at Concordia University in a prior academic term;

2)   Have completed a language proficiency test (IELTS) at CCE;

3)   Have completed a CCE Professional Development Seminar/Workshop.

This discount is based on the information maintained in the Concordia University student information system.

NOTE: This discount does not apply to a language proficiency test enrollment (IELTS) nor to application fees for admission to a CCE program of study.

 

 

Prerequisite courses

Code Title
CEPR 125 SOCIAL MEDIA - NETWORKS AND CONCEPTS



Related programs

Back to top

© Concordia University