Concordia University


Course Code: CEPR 210
This is the second Public Relations course so chances are you completed the first one and now... you're hooked. No wonder: PR is a dynamic profession with revenues exceeding those of advertising in many sectors. In this course, you'll broaden your understanding of PR by examining the role and contribution of the publicist to corporate, non-profit and political organizations. You'll hone your skills of researching, identifying opportunities, planning, managing and mentoring the deliverables. And best of all, you'll take part in a key class project: the creation of a complete media relations campaign—just like the ones you'll create in your new career.

Your take-away

This course is a great way to help you:
• Perform and execute all the elements of a PR campaign;
• Create a media kit;
• Prepare an up-to-date media list;
• Develop and present a PR campaign that clearly demonstrates how the campaign will be executed, how objectives will be met and how the success of the campaign will be measured;
• Identify the elements and role of a media mix in a PR campaign and make optimal use of it.

Our approach

This program brings PR to life through active learning to simulate interconnected, real-world cases, featuring leading PR guest speakers, team projects and group activities. If you've got spin, this is your chance to use it.

Who benefits the most?

• Students who completed CEPR 110 and want to continue their studies.
• Students exploring studies and/or careers in media, advertising or public relations.
• Anyone who wants to quickly grasp PR principles without lengthy theories.
• Anyone who works in HR or manages other employees or teams.
• C-Suite executives who need to find new ways to get buy-in.
• Business leaders or politicians who need to sway public opinion.
• Entrepreneurs who need to sell their ideas and passion to VCs.
• Managers who want to improve communication and efficiency.
• Corporate employees who want to move into management.
• Anyone who works in media, advertising or PR and wants to broaden their skill-set.
• Employees in marketing, communications or sales.
• Copywriters who want to refine their skills for specific media.
• Anyone considering a career in the public sector or politics.

Alumni discount

Concordia University Undergraduate and Graduate Alumni, based on the information maintained by the Office of the Registrar, are waived from paying registration and late registration fees when enrolling for courses at Concordia Continuing Education. In addition, Concordia University Undergraduate and Graduate Alumni will receive a 10% reduction on their tuition fees. The Alumni discount is automatically calculated when students enroll on-line.


Prerequisite courses

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