Concordia University

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INTEGRATED MARKETING COMMUNICATIONS

Course Code: CEPR 135
Marketing is one of those words that gets used in dozens of different ways. And communications touches on virtually every aspect of business. Thankfully, this course will help you make perfect sense of both and use them together in a streamlined, synthesized approach to building brands. With a focus on promotional strategy and execution, this IMC course will teach you the basics of public relations, sales promotion, personal selling, experiential marketing, branding, advertising, creative strategy, media selection and budgeting. It's a comprehensive overview of an exciting profession at the core of business today.

Your take-away

This course is a great way to help you:
• Identify key components of the communication process;
• Employ advertising principles and methods effectively;
• Recognize how promotional tools integrate with other marketing strategy elements;
• Apply promotional techniques to satisfy public relations objectives;
• Budget strategically.

Our approach

This program brings PR to life through active learning to simulate interconnected, real-world cases, featuring leading PR guest speakers, team projects and group activities. If you've got spin, this is your chance to use it.

Who benefits the most?

• Students exploring studies and/or careers in media, advertising or public relations.
• Anyone who wants to quickly grasp PR principles without lengthy theories.
• Anyone who works in HR or manages other employees or teams.
• C-Suite executives who need to find new ways to get buy-in.
• Business leaders or politicians who need to sway public opinion.
• Entrepreneurs who need to sell their ideas and passion to VCs.
• Managers who want to improve communication and efficiency.
• Corporate employees who want to move into management.
• Anyone who works in media, advertising or PR and wants to broaden their skill-set.
• Employees in marketing, communications or sales.
• Copywriters who want to refine their skills for specific media.
• Anyone considering a career in the public sector or politics.

Concordia CCE Loyalty Discount

All students who meet at least one of the following conditions, will receive a 10% discount on their CCE course or workshop tuition fees:

1)   Have completed a CCE, Undergraduate or Graduate course at Concordia University in a prior academic term;

2)   Have completed a language proficiency test (IELTS) at CCE;

3)   Have completed a CCE Professional Development Seminar/Workshop.

This discount is based on the information maintained in the Concordia University student information system.

NOTE: This discount does not apply to a language proficiency test enrollment (IELTS) nor to application fees for admission to a CCE program of study.

 



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