Concordia University


Course Code: CEPR 135
Marketing is one of those words that gets used in dozens of different ways. And communications touches on virtually every aspect of business. Thankfully, this course will help you make perfect sense of both and use them together in a streamlined, synthesized approach to building brands. With a focus on promotional strategy and execution, this IMC course will teach you the basics of public relations, sales promotion, personal selling, experiential marketing, branding, advertising, creative strategy, media selection and budgeting. It's a comprehensive overview of an exciting profession at the core of business today.

Your take-away

This course is a great way to help you:
• Identify key components of the communication process;
• Employ advertising principles and methods effectively;
• Recognize how promotional tools integrate with other marketing strategy elements;
• Apply promotional techniques to satisfy public relations objectives;
• Budget strategically.

Our approach

This program brings PR to life through active learning to simulate interconnected, real-world cases, featuring leading PR guest speakers, team projects and group activities. If you've got spin, this is your chance to use it.

Who benefits the most?

• Students exploring studies and/or careers in media, advertising or public relations.
• Anyone who wants to quickly grasp PR principles without lengthy theories.
• Anyone who works in HR or manages other employees or teams.
• C-Suite executives who need to find new ways to get buy-in.
• Business leaders or politicians who need to sway public opinion.
• Entrepreneurs who need to sell their ideas and passion to VCs.
• Managers who want to improve communication and efficiency.
• Corporate employees who want to move into management.
• Anyone who works in media, advertising or PR and wants to broaden their skill-set.
• Employees in marketing, communications or sales.
• Copywriters who want to refine their skills for specific media.
• Anyone considering a career in the public sector or politics.

Alumni discount

Concordia University Undergraduate and Graduate Alumni, based on the information maintained by the Office of the Registrar, are waived from paying registration and late registration fees when enrolling for courses at Concordia Continuing Education. In addition, Concordia University Undergraduate and Graduate Alumni will receive a 10% reduction on their tuition fees. The Alumni discount is automatically calculated when students enroll on-line.

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