Concordia University


Course Code: CEPR 105
This entry-level course is a first glimpse into what is sometimes considered the dark art of persuasion. Here, you'll become sensitized to the techniques used to not only inform but influence public opinion. You'll learn about the delicate and often determinate role of the journalist. You'll find out how promotional material is tailored and disseminated to sensitive audiences. And, thankfully for us all, you'll learn about standards and ethics, corporate citizenship and responsibility.

Your take-away

This course is a great way to help you:
• Identify the basic mechanisms of how newspaper editors influence public opinion;
• Formulate and analyze an opinion piece (Op-Ed);
• Analyze an example of alternative advertising;
• Recognize and analyze effective writing for the web;
• Recognize the basic terminology and strategies of fundraising;
• Explore the role of government agencies in the communication process.

Our approach

This program brings PR to life through active learning to simulate interconnected, real-world cases, featuring leading PR guest speakers, team projects and group activities. If you've got spin, this is your chance to use it.

Who benefits the most?

• Students exploring studies and/or careers in media, advertising or public relations.
• Anyone who wants to quickly grasp PR principles without lengthy theories.
• Anyone who works in HR or manages other employees or teams.
• C-Suite executives who need to find new ways to get buy-in.
• Business leaders or politicians who need to sway public opinion.
• Entrepreneurs who need to sell their ideas and passion to VCs.
• Managers who want to improve communication and efficiency.
• Corporate employees who want to move into management.
• Anyone who works in media, advertising or PR and wants to broaden their skill-set.
• Employees in marketing, communications or sales.
• Copywriters who want to refine their skills for specific media.
• Anyone considering a career in the public sector or politics.

Alumni discount

Concordia University Undergraduate and Graduate Alumni, based on the information maintained by the Office of the Registrar, are waived from paying registration and late registration fees when enrolling for courses at Concordia Continuing Education. In addition, Concordia University Undergraduate and Graduate Alumni will receive a 10% reduction on their tuition fees. The Alumni discount is automatically calculated when students enroll on-line.

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