Concordia University

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Market Research for SME Startups

Course Code: CENT 1100
Ever see a business and say to yourself, "I give them about 6 months before they go under"? If so, chances are, they just didn't do their homework. Being successful in business means asking all the right questions at the right time... like before you fail. In this course, you'll learn the fundamentals of market research as they apply to any small business idea, like a restaurant, an accounting firm, a supply store, a community project or even a non-profit organization. You'll validate your business idea through market research, develop a market offering and build the elements of a draft business plan, all with ongoing feedback from your teacher, a seasoned business pro. Maximize your chances of success by taking this course and the others offered in the SME Entrepreneurship pathway.

Note:
This is the first course in the SME Entrepreneurship Diploma pathway. It is not for high-technology businesses that need extensive validation of their basic concept. Note: Students with a high-tech project should examine the Start up Your High-Tech Business course description.

Your take-away

This course is a great way to help you:
• Identify a market opportunity through primary and secondary research to either “fail faster” by determining no opportunity exists and/or understand the business environment for your chosen market;
• Develop a marketing plan: identify products or services, determine pricing, build a distribution plan, and choose appropriate promotional techniques;
• Analyze local market size and choose a suitable location;
• Chart a competitive position within your market;
• Design a business model, determine the economics of the business and create a financial plan;
• Choose an appropriate form of business (partnership, corporation…);
• Build an operations plan and identify human resources needs;
• Apply basic techniques of project management and inventory control.

Our approach

As in the workplace, teamwork is key here. Sure, there will be engaging assignments and activities, but you'll also form ad-hoc teams to discuss real-world subjects presented by business experts. You'll formulate strategies to solve problems or seize opportunities. Above all, you'll have ample chance to contribute personally to the process. Participation is paramount in this blended course of in-class and online instruction.

Who benefits the most?

• Students pursuing a Diploma in Entrepreneurship.
• Anyone who has tried to start their own business only to realize they need professional education and guidance.
• Anyone who wants to learn the fundamentals of market research.
• Any who wants to broaden their career horizons.
Note:
This is the first course in the SME Entrepreneurship Diploma pathway. It is not for high-technology businesses that need extensive validation of their basic concept. Note: Students with a high-tech project should examine the Start up Your High-Tech Business course description.

Concordia CCE Loyalty Discount

All students who meet at least one of the following conditions, will receive a 10% discount on their CCE course or workshop tuition fees:

1)   Have completed a CCE, Undergraduate or Graduate course at Concordia University in a prior academic term;

2)   Have completed a language proficiency test (IELTS) at CCE;

3)   Have completed a CCE Professional Development Seminar/Workshop.

This discount is based on the information maintained in the Concordia University student information system.

NOTE: This discount does not apply to a language proficiency test enrollment (IELTS) nor to application fees for admission to a CCE program of study.

 



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