Your take-awayThis course is a great way to help you:
• Identify the consumer influences that lead to product consumption;
• Use the elements of perception to develop and implement promotional strategies;
• Employ the theories of learning and motivation to influence consumer behaviour;
• Recognize how culture, reference groups, self-concept, personality, source of income and family all influence the consumer decision-making process;
• Execute an appropriate promotional strategy at the relevant stages of the consumer decision-making process.
Our approachAs in the workplace, teamwork is key here. Sure, there will be engaging assignments and activities, but you'll also form ad-hoc teams to discuss real-world subjects presented by business experts. You'll formulate strategies to solve problems or seize opportunities. Above all, you'll have ample chance to contribute personally to the process. Participation is paramount.
Who benefits the most?• Students who have completed CEMK 1250 and want to continue their studies.
• Anyone who wants to learn the essentials of consumer behaviour.
• Students who want to work in marketing, advertising, promotions, retail or sales, or pursue studies in those areas.
• Entrepreneurs who want to understand consumers to better market their products or services.
• Students moving onward to an academic path in marketing.
• Employees in marketing, communications or sales who want to refresh their skills or open new horizons.
Concordia CCE Loyalty Discount
All students who meet at least one of the following conditions, will receive a 10% discount on their CCE course or workshop tuition fees:
1) Have completed a CCE, Undergraduate or Graduate course at Concordia University in a prior academic term;
2) Have completed a language proficiency test (IELTS) at CCE;
3) Have completed a CCE Professional Development Seminar/Workshop.
This discount is based on the information maintained in the Concordia University student information system.
NOTE: This discount does not apply to a language proficiency test enrollment (IELTS) nor to application fees for admission to a CCE program of study.
|CEMK 1250||MARKETING RESEARCH|
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