Concordia University

Dr. David Coletto

CEO and a Founding Partner, Abacus Data


David Coletto is CEO and a founding partner of Abacus Data, a full-service market research and public opinion research firm based in Ottawa. With almost a decade of experience in the industry, David and his partners founded Abacus 7 years ago, and since then it has grown into one of Canada's most respected market research firms.

David is the lead researcher for Abacus Data's Canadian Millennials Practice and has advised organizations and corporations on how to engage and manage generational change. He spoken to groups all over North America on how his generation is disrupting work, politics, and the consumer market.

Abacus Data has provided data-based strategic advice to organizations such as the Broadbent Institute, NUPGE, NAV CANADA, the Air Canada Pilots Association, the Canadian Bankers Association, Shaw Communications, Imperial Oil, HealthPartners, Kids Help Phone, the Canadian Pharmacists Association, the Canadian Medical Association, the Canadian Real Estate Association, Leadnow, Food & Consumer Products of Canada, and many more.

Earning a doctorate in Political Science from the University of Calgary in 2010, David is an Adjunct Professor at the Arthur Kroeger College of Public Affairs at Carleton University where he teaches courses on public affairs strategies, polling, and political marketing.

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