In 2015, Kronish began his tenure as executive vice president Television and Online of VICE Media Canada in Toronto. “The title means that I head the production studio I set up last year on behalf of VICE Canada,” he explains. “I run all of the television and digital video production.”
VICE Canada is the Canadian arm of the hugely successful digital media and broadcasting company VICE Media, now based in New York City. VICE offers what it calls “vertical websites,” integrating an array of web platforms that include articles, videos, photos and more, aimed primarily at millennials.
In February 2016, VICE Media launched VICELAND, a cable television channel available in the United States and Canada. Similar channels are in the works for over 50 countries worldwide.
“We’re well known for producing video for our vertical websites. VICE was already producing a number of television shows, most notably VICE on HBO,” he says, referring to the Emmy-award-winning, edgy series.
Now Kronish’s mandate is create homegrown documentaries that fit the “VICE sensibility.”