Alumni Officer, Student Programs
514-848-2424, ext. 7377
This workshop is part of the
Backpack to Briefcase series for students.
6 p.m.–8 p.m.
Henry F. Hall Building, H-767
1455 De Maisonneuve Blvd. W., 7th floor
In their search for job candidates, employers and recruiting agencies are flocking to social media en masse. So it now takes more than a great resume and killer cover letter to set you apart in your job search; you need to know how to create a unique and compelling online presence.
In this seminar, Jonathan Berthold, will share tips on how to create your personal brand and to communicate it on Facebook, LinkedIn and Twitter as well as through blogging in ways that will make you stand out and get noticed in the increasingly competitive and complex job market.
The workshop will be moderated by Concordia professors Harold Simpkins and Jordan Lebel.
Free admission | Register online or call 514-848-2424, ext. 4397
An accomplished social media strategist and digital marketing consultant, Jonathan Berthold has accumulated extensive experience and knowledge working on diverse online marketing campaigns for Rank Media Agency and Clicko.
Taking the initiative and developing the social media department at Rank Media Agency, Jonathan has handled numerous social media accounts ranging from content marketing and engagement-driven strategies to media buying campaigns on sites such as Facebook and LinkedIn. He also contributes to the company blog exploring topics such as individual and corporate branding on social media, the latest trends in online marketing, and ways to increase conversion rates on digital platforms.
Harold Simpkins and Jordan Lebel co-developed the award-winning online course, Marketing Yourself and co-authored Marketing Yourself, the book. Since its introduction in 2004, more than 8000 students have enrolled in the course; it has been featured on CBC Newsworld and CTV as well as in the Montreal Gazette.
The Canadian Association for Distance Education bestowed Marketing Yourself with its award for excellence in innovation and instructional design.