COORDINATOR, WEB COMMUNICATIONS PROJECTS & SEARCH ENGINE OPTIMIZATION (P5715)

UNIVERSITY COMMUNICATIONS SERVICES (UCS)

Note

Temporary full-time assignment effective until September 2013.

Scope

Reporting to the Director, Web Communications, the incumbent assists in assigning projects and tasks to the web communications team. S/he fields and evaluates requests for digital marketing communications work and assigns it to the appropriate resource. S/he also ensures that the work is effectively scheduled, executed, and tracked. As search engine optimization (SEO) coordinator, the incumbent will conduct market research for marketing campaigns and put forth the appropriate SEO, marketing, and/or advertising strategies to be implemented.

Primary responsibilities

• Field and evaluate digital marketing communications requests from academic and administrative units, including UCS, and assign projects to the appropriate web communications resource(s).
• Schedule and/or facilitate scheduling, track, and monitor projects and tasks assigned to team members.
• Manage and grow the University’s portfolio of keywords (potentially millions) and suggest new search venues in which to advertise.
• Conduct market research, by means of surveys, focus groups, and data mining, to inform SEO; develop online marketing and advertising (including Google AdWords and paid search) strategies for UCS, as well as for academic and administrative units.
• Optimize keyword portfolio by testing ad copy, landing pages, negative key wording, social media topic profile results, etc.
• Track, analyze and provide quantitative and qualitative metrics reports for Concordia’s public website, as well as for private sites for students, and faculty and staff members.
• Track, analyze, and draw up social media reports/dashboards, including the volume of traffic these efforts steered toward Concordia’s public and private sites.
• Produce targeted messaging for the creative development of online marketing and advertising campaigns for UCS, as well as for other administrative and academic units.
• Liaise with stakeholders within UCS and across academic and administrative units, and ensure ongoing communication among them.

Requirements

• Bachelor’s degree in Marketing, in a quantitative, test-driven field (Economics, Market Research, Science, etc.), or in another field relevant to the primary responsibilities and 2 to 4 years of related work experience.
• Good spoken and written English (level 4). Basic knowledge of spoken and written French (level 3) for routine communication.
• Advanced knowledge of Word, Excel, and PowerPoint to create elaborate documents, spreadsheets, and presentations.
• Excellent knowledge of Google Analytics, Google AdWords, Microsoft Ad Centre, Yahoo! Sponsored Search, Coremetrics, Heatmaps, and SEO best practices.
• Strong organizational and problem-solving abilities.
• Demonstrated communication and interpersonal skills.
• Ability to work under pressure, take initiative, and work autonomously, as well as in a team.
• Good grasp of performance marketing and conversion.
• Thorough knowledge of social media sites and trends, especially for Facebook, Twitter, and LinkedIn.

Salary

$57,922.98 - $69,223.33 per annum

Union/Association

CUPEU

Interested applicants must submit a curriculum vitae with a covering letter by November 6, 2012, to:

Tania Nesterow-Boyer
Concordia University
Department of Human Resources
S-FB 1130
1455, boul. de Maisonneuve O.
Montréal (Québec) H3G 1M8

Fax: (514) 848-2844

Email:
External Candidates - hr-employment@concordia.ca
Internal Candidates - eed-employment@concordia.ca
(please enter your Employee ID number in the subject line)

IMPORTANT: The language and computer skills of short-listed candidates will be tested.

Concordia University is committed to Employment Equity and encourages applications from women, Aboriginal Peoples, visible minorities, ethnic minorities, and persons with disabilities.

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